TechCrunch LA

JULY 9, 2019

Founded by serial travel entrepreneur Katelyn O’Shaughnessy, whose last company TripScope was acquired by Travefy, Doctours aims to connect patients with doctors to receive access to quality, affordable healthcare around the world. Doctours is certainly entering a lucrative market. O’Shaughnessy wrote in an email.

Customer 225

Customer Custom Training Los Angeles 225

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Every relationship requires listening, as well as talking.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

DECEMBER 4, 2019

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 116

Entrepreneur Mentor Competition Study 116

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. Here are ten key messages that I would like to leave you with: I continue to gain respect for entrepreneurs. I’m sure you know what I mean.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

Startup Professionals Musings

JUNE 3, 2020

Most of you aspiring entrepreneurs have new ideas on a regular basis, and find it hard deciding which to pursue, or try to tackle several at the same time. In addition to personal focus, I find that the best entrepreneurs build and demand a culture of focus and excellence in their team, their investors, and even their advisors.

Entrepreneur 126

Entrepreneur Startup Patents Resource 126

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 100

Marketing Content Advertising Customer 100

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. Who else is in the market? Put yourself in your customer/consumers shoes and ask the following questions: Why do I need this? entrepreneur startup insights advice project rubicon addante frank'

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

InfoChachkie

NOVEMBER 3, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The combination of Search and Social is redefining the way marketers are allocating their ad budgets. How would you advise marketing teams which split out brand and commerce?

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

MARCH 14, 2013

This article originally appeared on TechCrunch. Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Content 92

Content Marketing Advertising Customer 92

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.”

Marketing 354

Marketing Case Study Metrics Sales 354

InfoChachkie

JUNE 30, 2014

A version of this article previously appeared on Forbes. Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Hurry Up And Stop Marketing.

Marketing 193

Marketing Software Review Product Social Media 193

InfoChachkie

APRIL 29, 2013

A version of this article previously appeared on Inc. You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

Social Media 213

Social Media Customer Custom Media 213

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

SEPTEMBER 21, 2019

If an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. You start playing the blame game.

Entrepreneur 99

Entrepreneur Startup Help Mentor 99

Startup Professionals Musings

SEPTEMBER 25, 2021

In fact, I often have to tell aspiring entrepreneurs that their inventions have zero value, at least not until they are put in the context of a business plan, with qualified people committed to executing the plan. In other words, inventions are necessary but not sufficient to create real value for investors and customers.

Technical Review 156

Technical Review Funding Patents Ideas 156

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 106

Marketing Startup Content Advertising 106

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

FEBRUARY 17, 2016

A version of this article previously appeared Forbes. Thus, it is incumbent on entrepreneurs to turn their ideas into viable businesses before seeking venture funding. Entrepreneurs Are Never Stuck. Entrepreneurs Are Never Stuck. Wiley entrepreneurs pre-sell their products and get customers to fund their businesses.

Entrepreneur 100

Entrepreneur Ideas Seed Funding Capital 100

InfoChachkie

MARCH 21, 2019

A version of this article previously appeared Forbes. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress. The two women established a custom dress shop called Enid Frocks.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. Perform China Syndrome Market Analysis. Attempt To License An Idea.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

SEPTEMBER 12, 2022

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 127

Entrepreneur Mentor Competition Study 127

InfoChachkie

MAY 6, 2013

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

InfoChachkie

FEBRUARY 11, 2013

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

SEPTEMBER 21, 2015

A version of this article previously appeared in Forbes. Even entrepreneurs that already sold on SaaS should stake note of new research from the SalientGroup : SaaS gets funded - Nearly 50% of SaaS-based startups are getting successfully funded—a rate of funding success no other sector can match. Time to market.

SaaS 100

SaaS Entrepreneur Startup Satisfaction 100

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JANUARY 9, 2011

Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like “get rich quick” schemes to me. Usually these are billed for education and training that consists of a few marketing brochures.

Marketing 106

Marketing Entrepreneur Startup Networking 106

Startup Professionals Musings

JUNE 27, 2022

If an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. You start playing the blame game.

Help 131

Help Startup Entrepreneur Mentor 131

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. Early Stage is the premier “how-to” event for startup entrepreneurs and investors. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building.

Southern California 237

Southern California Company Companies Glendale 237