InfoChachkie

FEBRUARY 25, 2013

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

InfoChachkie

FEBRUARY 19, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! A hybrid of the SaaS model is emerging.

SaaS 215

SaaS Pricing Sales Customer 215

InfoChachkie

AUGUST 22, 2012

Of course, there has been no shortage of articles about Pinterest lately. Most focus on two things though, the amount of women that use the site and the amount of money dirty marketing people are going to make from it. While both of those things are relevant to my interests, this article is about neither. I guess I was right.

Blogging 178

Blogging RSS Social Network Screening 178

Tech Zulu Event

APRIL 15, 2012

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. We’ll also be touching on creating a Logic Map & AppMap as well, though I will cover these more in-depth in my next article. What is a User Story?

Marketing 53

Marketing Screening Social Network Email 53

socalTECH

AUGUST 2, 2017

How do you take a new, genetic test to market, and how do you bridge the gap between research and the market? Our first product is called Seed, which is a screening test for male infertility. We've translated that into a screening test, which started offering out in October of last year. What is Episona?

USC 100

USC Technical Review Startup Southern California 100

Both Sides of the Table

JANUARY 14, 2014

I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

InfoChachkie

AUGUST 7, 2013

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As I write this article, Crash Course stands at 83% of its pledge goal, with nearly 10,800 fans funding the show''s production costs for its upcoming season. Opening Keynote.

Course 190

Course Advertising Social Media Content 190

InfoChachkie

MARCH 16, 2016

A version of this article previously appeared Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant.

SaaS 100

SaaS Startup Software Review Development Team Review 100

Both Sides of the Table

APRIL 30, 2011

This article originally appeared on TechCrunch. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. This has proved far more effective than small crappy banners at the bottom of each screen. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

APRIL 29, 2020

I outlined what investors expect to see in an old article “ Adding Slides Does Not Enhance Your Investor Pitch. The first words out of your mouth should be “Can everyone hear me, and read the screen?” Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting.

Startup 118

Startup Slides Technical Review Research 118

TechCrunch LA

JANUARY 27, 2022

” That sauce is something that investors think will be to mass-market taste. “We ” The modular approach has both to do with how video and play is captured, but also with how PortalOne re-uses components across different games (with all those components in the cloud). “This is part of our secret sauce.”

Platform 167

Platform Entertainment Netflix Content 167

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. What price?

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Startup Professionals Musings

NOVEMBER 19, 2016

By Ernst Gemassmer, Chairman, Startup Professionals Some time ago you needed to achieve success and size before venturing into international markets. In this article I would like to share with you recommendations for staffing, based on my personal long-term hands-on experience in this arena. Mistakes can be costly.

Social Media 85

Social Media Screening Commerce Marketing 85

InfoChachkie

JANUARY 23, 2019

A version of this article previously appeared in Forbes. I vividly recall a meeting at Siebel to explore a potential partnership by which Siebel would sell our GoToAssist screen sharing technology to its customers. During the first half of the last century, numerous fortunes were made electrifying devices that were previously manual.

SaaS 113

SaaS Software Artificial Inteligence ASP 113

Tech Zulu Event

MARCH 23, 2012

In our last article, I detailed the steps in trying to decide what sort of app you were looking to make. From your name, to your user interface, to the tone in your on-screen instructions, you promote the concept of being wealthy and not being ashamed of it. The Hook Brings You back. Call your app 1% and embrace your audience.

Marketing 84

Marketing Software Review Tips Competition 84

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

FEBRUARY 7, 2011

This article originally appeared on Silicon Alley Insider. Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. “There’s no such thing as a large market with lots of white space.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

Tech Zulu Event

AUGUST 15, 2012

Some lucky people received awesome iPhone protectors from Life Proof giving them the power to be active and still capture video without cracking the screen. As of this article Viddy is only on iPhone, but word on the street is they’ll soon be coming out with Viddy for Android.

Santa Monica 83

Santa Monica Venice Screening Google 83

Both Sides of the Table

JANUARY 26, 2013

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. If you believe you have a market-leading position in your product space I would worry a bit less about it. Why does that matter?

Startup 355

Startup Funding News Press 355

InfoChachkie

JULY 1, 2013

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! early-stage, late-stage, market-sector focuses, etc.) Investors are overrated.

Slides 220

Slides Tips Startup RSS 220

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. What price?

Startup 361

Startup Venture Capital Pricing Technical Review 361

InfoChachkie

JUNE 10, 2013

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Meridian is proof that the skills Joe honed as a YouTuber translate aptly to the big screen. They can quickly and inexpensively gather and assess market feedback.

Startup 168

Startup Screening Ideas RSS 168

InfoChachkie

MAY 30, 2011

Some of these capabilities are finally entering the market, primarily introduced by non-telecom entrants like Google and Apple, such as: visual voicemail, screening voicemail messages and immediately connecting you to callers with whom you wish to speak, and displaying caller ID on your television.

Company 193

Company Companies Course IP 193

Startup Professionals Musings

JULY 10, 2011

By Ernst Gemassmer You have successfully conceived a new business, obtained funding and are now planning to capitalize on the large market opportunities existing outside of the USA. In this article I would like to share with you recommendations for staffing, based on my personal long-term hands-on experience in this arena.

Coach 88

Coach Screening Commerce Marketing 88

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. free weekly Infochachkie articles! Market segment – Give.edu and.org users free access, but make users with a.com email address pay.

Customer 162

Customer Custom Technical Support Startup 162

InfoChachkie

MARCH 9, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Demand Feedback - Unfortunately, data derived from freeloaders is often misleading and seldom includes pointed criticisms that inform your product / market fit.

Technical Support 100

Technical Support Customer Custom Demand 100

Startup Professionals Musings

NOVEMBER 10, 2014

Well-known crowd-funding platforms on the Internet, led by Kickstarter and Indiegogo , have worked for years to provide non-equity “funding” for many startups, as outlined in my previous article Don’t Be Fooled By All The Hype For Crowd Funding. Crowd sample size and makeup not representative of market.

Funding 101

Funding Equity Entrepreneur Invest 101

InfoChachkie

NOVEMBER 17, 2011

Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. Before his career moved online, Len worked on major marketing campaigns for credit card companies and rolled out MCI’s highly successful “Friends and Family” marketing campaign.

Google 220

Google Technical Advisors Technical Review Equity 220

InfoChachkie

JUNE 10, 2013

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Meridian is proof that the skills Joe honed as a YouTuber translate aptly to the big screen. They can quickly and inexpensively gather and assess market feedback.

Startup 133

Startup Screening Ideas Content 133

InfoChachkie

JULY 1, 2013

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! early-stage, late-stage, market-sector focuses, etc.) Investors are overrated.

Slides 154

Slides Tips Startup Research 154

InfoChachkie

JANUARY 5, 2015

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The same phenomenon occurred at ProCore , when the company shifted the market focus of its SaaS solution from small contractors to large commercial builders.

Pricing 100

Pricing Product Startup Customer 100

Startup Professionals Musings

AUGUST 29, 2011

In previous articles, I have occasionally mentioned “red flags” which every potential investor unconsciously listens for. Gartner says our market will be $50 billion in 2015.” It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.

Entrepreneur 108

Entrepreneur Funding Innocal Competition 108

InfoChachkie

JANUARY 20, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Another reason to not obsess about your venture’s name is because your business focus, markets served and value propositions will likely evolve over time.

Customer 100

Customer Custom Technical Review Software Review 100

Tech Zulu Event

DECEMBER 23, 2013

An interesting note: This entire conversation and subsequent article was prompted by an unexpected email – “Hey, let’s cover this. “GumGum’s always been ahead of its time in what we’ve introduced to the market. It’s a pretty interesting video by Gum Gum.” Getting reacquainted.

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

JULY 17, 2010

By Ernst Gemassmer You have successfully conceived a new business, obtained funding and are now planning to capitalize on the large markets opportunities existing outside of the USA. It is both costly and in many instances complicated to enter foreign markets. Mistakes can be costly.

Coach 78

Coach Screening Commerce Entrepreneur 78

Startup Professionals Musings

MARCH 17, 2013

Well-known crowd-funding platforms on the Internet, led by Kickstarter and Indiegogo , have worked for years to provide non-equity “funding” for many startups, as outlined in my previous article Will the Real Crowd Funding Model Please Stand Up? Crowd sample size and makeup not representative of market.

Funding 106

Funding Equity Entrepreneur Sample 106

Startup Professionals Musings

JANUARY 19, 2015

I outlined what investors expect to see in an old article “ Adding Slides Does Not Enhance Your Investor Pitch. The first words out of your mouth should be “Can everyone hear me, and read the screen?” Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting.

Slides 105

Slides Technical Review Startup Research 105