Startup Professionals Musings

MAY 21, 2022

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 127

Marketing Framework Social Media Media 127

InfoChachkie

SEPTEMBER 15, 2011

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Tips 279

Tips Startup Framework Customer 279

Both Sides of the Table

MARCH 21, 2010

This is part of my ongoing series on Startup Advice. As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. BigCo calls you to review your product and decides they want to use you.

Startup 298

Startup Sales Slides Metrics 298

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

MARCH 23, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The concept was first introduced by Fred Reichheld in a 2003 Harvard Business Review article entitled "One Number You Need to Grow.". Wayne Gretzky.

.Net 100

.Net Startup Satisfaction Technical Review 100

Both Sides of the Table

JUNE 5, 2011

This article originally appeared on TechCrunch. 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I acknowledged this in the article.

Startup 336

Startup Pricing Technical Review Marketing 336

Startup Professionals Musings

NOVEMBER 9, 2019

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Raising capital isn’t the be-all and end-all of startup success.

Startup 97

Startup Technical Review Oracle Software Review 97

socalTECH

JUNE 1, 2012

Are users willing to check into local businesses with another, mobile check-in product? That's what Los Angeles-based MergeLocal (www.mergelocal.com) is looking to find out, by offering up points which can be converted to real cash, when users check into local businesses. There's an awful lot of check-in sites out there.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Startup Professionals Musings

SEPTEMBER 3, 2017

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

NOVEMBER 2, 2010

The original post of this article on appeared on GigaOm in a more concise version here. As a tech startup grows it needs to develop more process & management if it is to scale. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling.

Sales 289

Sales Startup Training Pricing 289

InfoChachkie

NOVEMBER 5, 2012

In addition to being a thought leader within the Lean Startup Movement , Steve is also a professor at Stanford and Berkley. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . We repackaged them and branded them as different products. I used the same product to.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. You must be able to highlight these differences between your products and services, and those of your competitors.

Customer 85

Customer Custom Product Marketing 85

InfoChachkie

SEPTEMBER 29, 2014

A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

AUGUST 13, 2022

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Raising capital isn’t the be-all and end-all of startup success.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

OCTOBER 20, 2013

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Media 101

Media Marketing Startup Framework 101

InfoChachkie

SEPTEMBER 23, 2013

A version of this article previously appeared on Forbes. Startups often pursue such arrangements, hoping it will reduce the friction normally encountered during the negotiation process and lead to revenue more quickly. For this reason, startups who perform Pilots have failed the Business Development Idiot Test. More Than Syntax.

Sales 215

Sales Outsource Development Metrics Resource 215

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah completely opened up the kimono, let us peak under his Irish kilt and stood there vulnerable willing to share his honest experience growing his company.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

AUGUST 24, 2019

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 12, 2019

Image via Wikipedia Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 94

Startup Training Statistics Summary 94

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. Most startups die. Start evaluating your predictions: were they correct?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Both Sides of the Table

JULY 15, 2011

This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. Possibly up to 4x more. I use a product called awe.sm Today they’re wrong. They did not.

Social Media 292

Social Media Google Media Marketing 292

SoCal CTO

APRIL 8, 2010

If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product.

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

NOVEMBER 29, 2012

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 93

Startup Training Statistics Summary 93

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. How did you end up in Los Angeles?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

SEPTEMBER 14, 2011

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in an HBR article last year on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 94

Startup Marketing Training Statistics 94

InfoChachkie

DECEMBER 9, 2013

A version of this article previously appeared on The Wall Street Journal. The empirical evidence highlights the lack of women and minority founders in the startup world. A 2012 Dow Jones'' report entitled Women At The Wheel encompassed 15-years of data on venture-backed startups. During the period studied, only "1.3%

Customer 185

Customer Custom Study Metrics 185

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. I have been watching ProductPlan for several years, as the founders are both friends and pillars of the Santa Barbara Startup Community. Greathouse: We’ve known each other for a long time but let’s start with the basics for my readers. Semick: They are.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

MAY 16, 2015

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Raising capital isn’t the be all and end all of startup success.

Startup 109

Startup Technical Review Oracle Software Review 109

Both Sides of the Table

JULY 16, 2013

I work with a lot of startups. I start to notice when bad behavior creeps into the system as a whole. The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” They would prefer you always move up-and-to-the-right.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

DECEMBER 2, 2017

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Raising capital isn’t the be all and end all of startup success.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

Even in this age of globalization and virtualization, the geographic area where you choose to live and work can still make or break your startup business. Of course, there are always exceptions, but how much added risk do you need for your startup? Raising capital isn’t the be all and end all of startup success.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Startup Professionals Musings

AUGUST 6, 2010

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in a recent HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 78

Startup Training Statistics Summary 78

Startup Professionals Musings

JANUARY 11, 2014

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Startup Professionals Musings

MAY 7, 2017

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 23, 2015

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 100

Marketing Social Media Framework Media 100

SoCal CTO

FEBRUARY 20, 2007

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. eHarmongy) as an acting CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150