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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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SharesPost CEO Takes On WSJ Article

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SharesPost , the secondary marketplace for venture backed, privately owned shares of such companies as Twitter and Facebook, is taking on the Wall Street Journal for an article published last week. SharesPost said the article left readers "largely misinformed and our company unfairly maligned."

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Demand Media Powers USA Today Site

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According to Demand Media, it has teamed up with USA Today to launch a new section of USA Today's site called "Travel Tips". Demand said the new site will feature content produced exclusively by the firm's site, and will allow travlers to find information on thousands of topics. READ MORE>>.

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Yellowpages.com Revamps Site

socalTECH

AT&T's Glendale-based online YellowPages.com unit said today that it has revamped its site, as YP.com. The firm said it has modified its site to a new, image-based layout highlighting local companies. The firm said "changing the front door" to the site puts a new face to its products and brand. READ MORE>>.

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ModernMom.com Takes On Mommy Sites

socalTECH

Television celebrity Brooke Burke and Internet entrepreneur Lisa Rosenblatt said Monday that they have acquired ModernMom.com , an online site focused on mothers, and relaunched the site--powered in part by content from Demand Media, the online media firm headed by Rosenblatt's husband, Richard Rosenblatt.

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Local.com Relaunches Site, Brand

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Irvine-based Local.com , the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical categories, particularly focused on the "household manager/soccer mom" category.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Alternatively, you can have someone randomly post a link in the middle of the night with no preparation and have a day at the top (of a major news site).". Engagement.

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