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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. I never really expected a big audience or ever thought about it.

Blogging 373
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Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

I used to love blogging. What I loved about it was that my thoughts were instantly in the ether, I would get quick feedback from readers and I would know where my ideas stood in the world of ideas. Somewhere along the way blogging changed. Or I could just write about life. For me it was always a creative outlet.

Blogging 150
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Interesting New Tech Blog for your Radar Screen

Both Sides of the Table

Over the holiday I became aware of a new tech blog that aims to have deep insights into the next generation of technology, which they call The Hypernet. My favorite post was this one (image above) in which they talked about their 10 hypothesis for technology investing. Why should you care? The ones I focus on the most are 2-7 and 10.

Blogging 280
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” Here’s how you should think about your PR plan. that they probably read the main tech blogs.

Blogging 309
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Your blog followers will be your best customers.