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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Top Ten infoChachkie Entries Of 2011

InfoChachkie

I began publishing my blog in 2008. I was hesitant to use my own name, as I did not want my blog to be perceived as a self-promotional vanity project. By early 2010, I found my stylistic voice and identified my audience of emerging entrepreneurs and thus dropped my penname. Appeared on Reddit’s front page. All Time Rank.

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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. Social media includes blogs, social networks, and video-sharing sites.

Press 96
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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

They thought it was like MySpace and why did I need a MySpace page? In 2008 I started VC blogging. I had blogged when I was an entrepreneur. In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. Stay young.

Snapchat 150
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An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

So what’s an entrepreneur to do to get his new business noticed these days? Most entrepreneurs I know are too busy creating a compelling product to give proper focus to the four phases of building a people and media platform that Hyatt says are equally critical for long-term success: Platform creation prior to launch.

Platform 105
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Save Your Spin for Someone Who Cares

Both Sides of the Table

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Many entrepreneurs have a PR page in the PowerPoint deck.