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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. I often get the question from people, “I’d like to blog, but I don’t really know what to talk about?&# Blog on that topic.

Blogging 373
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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. And the company that helped websites publish RSS? Consumption, consumption, consumption.

RSS 349
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Why You Don’t Want to Give Financial Information to All of Your Investors

Both Sides of the Table

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. There’s another issue I can add to your list of things to be aware of – information rights.

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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. It’s how we inform ourselves these days. ” We inform ourselves through headlines.

Writing 326
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog.

Marketing 389
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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

Email 287