socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll has also served at Peppers and Rogers Group, Hewlett Packard, and NASA/Ames Research Center.

Social Media 100

Social Media Media Draper San Diego 100

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Consumers are doing their own research and don’t want to engage a pushy salesperson or message.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. 1 Fear of the Unknown – My opinion is that it is only an unknown if you don’t research it and educate yourself about the topic.

Social Media 100

Social Media Media Education Organic Search 100

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Custom Customer Media 214

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

SEPTEMBER 5, 2012

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

Social Media 124

Social Media Hollywood Entertainment Blogging 124

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Construct a social media style guide. Over 500,000 parents and educators follow and share this blog’s content on Facebook, Twitter and Pinterest.

Social Media 40

Social Media Media Content Guide 40

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

APRIL 2, 2022

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Custom 122

Custom Customer Social Media Technical Review 122

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Companies that haven’t updated their website for years, or publish a new blog only sporadically, won’t be followed or pull in new customers.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

AUGUST 26, 2022

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Assess your connections, both social media and financial. You can’t really succeed in life if you are not happy.

Social Media 105

Social Media Writing Ideas Resource 105

Berkonomics

MARCH 23, 2023

The true value to us will be in analyzing unstructured data, estimated to be 80% of all data stored, from blogs, social media, pictures and video. We are in the “age of recommendation” Already, 69% of consumers research their product, service and guest stay decisions online. Will hotels be next?

Mobile 156

Mobile Commerce Software Review Yammer 156

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Consumers are doing their own research and don’t want to engage a pushy salesperson or message.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

NOVEMBER 27, 2021

They are busy business people and very often this is the best time for them to concentrate on researching a new product or service. In fact, you can set up a web presence these days on social media alone, by creating a company page on Facebook, company profile on LinkedIn, or a free blog with static pages on WordPress.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

SEPTEMBER 7, 2022

If you research the backgrounds on some of the most successful entrepreneurs, you will find some, like Mark Cuban , espouse the “go for it” risk everything approach to give you the motivation to keep going, while others recommend a more measured approach. The challenge is when and how to make the switch to the entrepreneur lifestyle.

Startup 114

Startup Tips Coach Satisfaction 114

Xconomy

JANUARY 3, 2018

Here now are responses, edited for clarity, from Mark Bowles, co-founder of medical diagnostics. Read more » Reprints | Share:

Artificial Inteligence 68

Artificial Inteligence Develop Development Social Media 68

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. I still see too many websites that look like they have had no updates or blogs in months or even years.

Custom 103

Custom Customer Marketing Social Media 103

Startup Professionals Musings

JULY 1, 2019

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Custom 85

Custom Customer Social Media Technical Review 85

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. This is true on all of the major tech blogs. I talked about strategies for developing relationships with journalists in this blog post. *.

Startup 355

Startup Funding News Press 355

Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01

Snapchat 82

Snapchat Social Media Social Network Media 82

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. I also blog at [link] and you can find me on twitter: @gilbola.

Los Angeles 179

Los Angeles Product Angel Startup 179

Xconomy

NOVEMBER 9, 2016

Statistical models, simulations, social media outreach, and the capacity to analyze big data sets—you’d think by now that technology would have delivered election forecasts that more reliably predicted Donald Trump’s victory in the 2016 presidential race. Further research may refine the method, they say.

Technology 91

Technology News USC Social Media 91

Startup Professionals Musings

SEPTEMBER 27, 2011

I still plan to publish on this blog occasionally, as well as more frequently on my blogs at Forbes , Huffington Post , and others. Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

Both Sides of the Table

JANUARY 23, 2011

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Always more appealing.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

AUGUST 29, 2014

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence, that consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Check out this chart from eye-tracking research conducted by the usability guru Jakob Nielsen published in this piece. And market research seems to confirm this. Nowadays banner ads get on average 0.2% Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

InfoChachkie

NOVEMBER 4, 2013

In a recent NPR interview , Clifford Nass, a Stanford University psychology professor, makes the following observation: "The research is almost unanimous, which is very rare in social science, and it says that people who chronically multitask show an enormous range of deficits.

Entrepreneur 222

Entrepreneur Startup Research Social Media 222

Both Sides of the Table

MARCH 22, 2010

It got me thinking, which for me is always the sign of a good blog post. Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - I think Robert’s right.

Tips 307

Tips Startup Press Blogging 307

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. 62% of adult US Internet users check or send email on a daily basis.

Email 339

Email SaaS Venture Capital Google 339

SoCal CTO

OCTOBER 19, 2009

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Value of Blogging I started the presentation talking about the value of blogging. This is that post. It has changed my life. Both And it's free.

Social Media 222

Social Media Services Media Blogging 222

Tech Zulu Event

SEPTEMBER 21, 2012

On its blog, Meritful says,”If you are a student, Meritful helps you build a professional network, and an online resume to impress colleges and employers. The founders say on average, teens in the United States spend upwards of two hours online every day and end up creating profiles on social media sites such as Facebook and Twitter.

Help 68

Help Social Media Mentor Study 68

Startup Professionals Musings

JULY 2, 2017

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Technical Review 55

Technical Review Technology Social Media Social Network 55