Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

FEBRUARY 6, 2021

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

OCTOBER 22, 2022

Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Today they demand it or walk to competitors, who are not far away. by Patrick J.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

JANUARY 25, 2020

Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Today they demand it or walk to competitors, who are not far away. by Patrick J.

Startup 138

Startup Organization Demand Customer 138

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

SEPTEMBER 30, 2018

With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and others have proven the value of software driven strategy decisions. This is a new class of software that can adapt in real time to market changes. The efficiency gain is tremendous.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

socalTECH

AUGUST 30, 2017

The way we reached that, was we saw that people were starting to use our site to discover and book talent. I can't imagine starting a service, like Airbnb, Uber, and other now famous marketplaces, and starting with zero users on either the supply or demand side. What markets are you in right now? It's tremendously hard.

Startup 150

Startup Metrics Offshore Sites 150

Startup Professionals Musings

AUGUST 7, 2020

Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M. These days, the market is moving so fast that it is rarely adequate to rely only on internal development to keep up with change.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

SEPTEMBER 1, 2019

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? I saw some great insights on this in a new book, “ The Customer Centricity Playbook ,” by Peter Fader and Sarah Toms, who have been thought-leaders in this area for several years. If you only sell products, it’s time to realize that times have changed.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Integrate social media into your overall marketing strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 25, 2014

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 108

Startup Resource Metrics Technical Review 108

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

APRIL 20, 2013

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Phil Buckley, in his new book “ Change With Confidence ,” provides practical answer to fifty of the biggest questions that keep change leaders up at night.

Startup 101

Startup Resource Metrics Technical Review 101

Startup Professionals Musings

FEBRUARY 4, 2015

In his recent book, “ Second Stage Entrepreneurship ,” Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

JANUARY 10, 2018

In that context, I found in a new book, “ The Unstoppable Organization ,” by Shawn Casemore, some good steps for every business owner: Schedule time for personal feedback from employees. Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up.

Startup 62

Startup Organization Customer Custom 62

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. and we were met with weak demand, slow growth and high costs. How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

SEPTEMBER 13, 2017

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

JANUARY 22, 2016

I just finished a new book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Today they demand it or walk to competitors, who are not far away. by Patrick J.

Startup 58

Startup Organization Demand Customer 58

Startup Professionals Musings

NOVEMBER 3, 2013

I just finished a new book, “ Second Stage Entrepreneurship ,” by Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics.

Sales 96

Sales Metrics Startup Entrepreneur 96

Startup Professionals Musings

JULY 22, 2016

Moonshots are simply efforts that demand breakthroughs that are not possible within business-as-usual practices. I found some good guidance on the required steps in a new book, “ The Moonshot Effect: Disrupting Business as Usual ,” by Lisa Goldman and Kate Purmal, a couple of consultants who have made it happen. A dream is not enough.

Startup 56

Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

AUGUST 8, 2016

Thus I was pleased and a bit surprised to see a new book, “ The Purpose Is Profit ,” by Ed “Skip” McLaughlin, an entrepreneur who has both succeeded and failed in starting multiple businesses. Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Tech Zulu Event

JULY 7, 2015

It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. You might be totally aware of the current online retailing setting, or what others usually call online marketing. Trending: #OnlineRetailing.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Of course, eventually, these filters will be ruined by marketers the same way everything else is. For a ballpark figure of what that looks like, I targeted a city block in Austin, Texas for a book event just last week.

Customer 40

Customer Custom Snapchat Design 40

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

MAY 1, 2012

It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?

Customer 89

Customer Custom Organization Summary 89

Startup Professionals Musings

FEBRUARY 22, 2011

It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?

Startup 93

Startup Organization Customer Custom 93

Startup Professionals Musings

JANUARY 22, 2023

I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

FEBRUARY 17, 2010

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Build from the market outside-in. Tuned in leaders understand the complete picture of market problems before building products. Marketing with a big “M.”

Organization 89

Organization Customer Custom Summary 89

Startup Professionals Musings

MAY 1, 2020

I found these challenges and opportunities outlined well in a new book, “ Out-Innovate ,” by Alexandre Lazarow. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Assemble a distributed A-team from top world talent.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124