Berkonomics

SEPTEMBER 3, 2015

His groundbreaking book, “Early Exits” has become a textbook for angel groups and entrepreneurs throughout the world. His Strategic Exits Corporation provides M&A advisory services, and he is much in demand as a speaker at angel and entrepreneur events worldwide. – Dave. By Basil Peters.

Pricing 120

Pricing Demand Marketing Email 120

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 143

Organization Startup Pricing Customer 143

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Without the promise of riches or with reduced interest in blockchain-based exclusivity, where will consumer demand go?

Newsletter 278

Newsletter Platform Capital Marketing 278

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

SEPTEMBER 15, 2021

Several good discussions take a whole chapter in the classic book “ Mind Your Business: Thoughts for Entrepreneurs ,” by international entrepreneur Toine Knipping: Investors favor startups that integrate social responsibility. That’s a real competitive edge that you can use in your marketing and positioning.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years.

Develop 138

Develop Development Platform Mobile 138

Both Sides of the Table

NOVEMBER 4, 2010

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. It is often LESS performant.

Startup 376

Startup Framework Marketing Customer 376

Startup Professionals Musings

FEBRUARY 14, 2022

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

NOVEMBER 18, 2022

I saw these modern challenges and some positive guidance summarized in the classic book, “ Service Excellence, ” by Ruth N. Bolton, a distinguished Marketing Educator Award winner at the W.P. If your services business isn’t innovating with the market, it’s falling behind. Carey School of Business. Marty Zwilling.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. I wanted them to have a market lead before others could try and build what Ethan was working on.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

TechCrunch LA

DECEMBER 17, 2019

Airbnb has well and truly disrupted the world of travel accommodation, changing the conversation not just around how people discover and book places to stay, but what they expect when they get there, and what they expect to pay. and globally to 25 markets by next year, up from 12 today. Ripe for the booking.

Equity 136

Equity Startup Los Angeles Capital 136

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 128

Organization Startup Pricing Customer 128

socalTECH

NOVEMBER 10, 2015

In the second, on-demand marketplace aimed at private jet travel to launch in the last few days, Los Angeles-based VolJet says it has launched a new marketplace, to help consumers book private jet travel.

Demand 100

Demand Los Angeles Pricing Startup 100

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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Mentor Startup Customer Custom 133

Startup Professionals Musings

FEBRUARY 17, 2020

I saw these modern challenges and some positive guidance summarized in the classic book, “ Service Excellence, ” by Ruth N. Bolton, a distinguished Marketing Educator Award winner at the W.P. If your services business isn’t innovating with the market, it’s falling behind. Carey School of Business. Marty Zwilling.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage. Managing business growth is more than metrics.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 116

Startup Pricing Cloud Computing Customer 116

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Tech Zulu Event

JULY 1, 2013

According to Groupon CEO Eric Lefkofsky the move is step to make Groupon a leading marketplace for online deals at best prices. “As As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences. with more cities coming by year end. Up to 40 Percent Discounts on Reservation.

Marketing 61

Marketing Entertainment Los Angeles Tool 61

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

JULY 9, 2022

So for those of you that love checklists, I saw some real value in the classic book by James M. The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Cloud Computing. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

TechCrunch LA

SEPTEMBER 21, 2019

The company is actually based out of LA, too, but has completed its initial launch in Minnesota, where there’s greater demand for short-term bus travel. Founder and chief executive officer David Sunde tells TechCrunch a ride on Landline is booked through its partner airline Sun Country Airlines. is negative. IPO Update.

Services 207

Services Startup Venture Capital Redpoint 207

socalTECH

FEBRUARY 26, 2016

We caught up with Asher Hunt , CEO of the company, to learn more about how the startup wants to make finding a room while traveling more like Uber and less like traditional hotel booking. Asher Hunt: Overnight is a mobile app for travelers to book same day, last minute stays, with local hosts. Plus, prices were starting at $180.

Startup 100

Startup Los Angeles Mobile Pricing 100

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

MAY 15, 2019

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.

Startup 98

Startup Technical Review Customer Custom 98

Startup Professionals Musings

JUNE 25, 2021

As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. Ask some potential customers to see if there is real interest, and start thinking about price versus cost. Look hard at the technology for feasibility and risk.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

MAY 11, 2016

This new sharing economy is rapidly becoming the new business of sharing, with major winners already including Airbnb (rooms), Uber (rides), and Chegg (books). Community means more than supply and demand. It can mean selling through peer-to-peer e-commerce ( eBay ), renting ( HomeAway ), gifting ( yerdle ), or even swapping ( Swapz ).

Marketing 52

Marketing Commerce Social Media Entrepreneur 52

Startup Professionals Musings

NOVEMBER 3, 2019

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

Course 85

Course IBM IBM Social Media 85

socalTECH

DECEMBER 28, 2017

Techand the markets overall--has enjoyed a surprisingly long stretch of prosperity. WhisperSync with Audible became a staple so I can read books at home and seamlessly continue to listen when I work out and travel. It also means going to bed earlier! What are you looking forwardtomost in 2018?

Capital 124

Capital Southern California SaaS SoCal 124