socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 Soci’s software-as-a-service provides a “central command” that enables business customers to deploy their social media marketing strategies, customize their brand messaging, and control their customer.

San Diego 52

San Diego Social Media Media Startup 52

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley.

Social Media 261

Social Media Content Media Artificial Inteligence 261

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. A post shared by Collab Studios (@collabstudiosatl).

Platform 210

Platform Social Media Netflix Content 210

TechCrunch LA

MARCH 11, 2020

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In the game industry, a game can stay in beta for years as developers work out the kinks. The company raised $4.2

Riot Games 135

Riot Games Develop Development Company 135

Startup Professionals Musings

NOVEMBER 18, 2020

Thus the rise of the “ sharing economy ,” with collaborative and peer-to-peer (P2P) platforms , including Lyft (rides), Airbnb (lodging), and WeWork (workspace). There are always opportunities to participate in existing platforms, such as becoming an Uber driver, or to start your own platform sharing your favorite hobby.

Platform 145

Platform Startup Social Media Customer 145

TechCrunch LA

JANUARY 26, 2022

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

TechCrunch LA

APRIL 23, 2018

It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. “[Manufacturing] social influence.” I’ve used my platform to raise real money for important organizations throughout LA and I’ve seen lives changed as a result.

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

Startup Professionals Musings

JANUARY 7, 2023

This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Tech.Co

JULY 13, 2023

Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the social media platform, as well as Musk's collection of other technology companies. The post What Is xAI?

Artificial Inteligence 115

Artificial Inteligence ChatGPT Generative AI Technical Review 115

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms.

Press 196

Press Social Media Santa Monica Media 196

Both Sides of the Table

APRIL 23, 2011

He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. But it was an attractive time to enter because the successful internet companies were scaling and in need of capital. So it is a combination of markets and people.

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. The cost of social media done well is low.

Tips 161

Tips Startup Social Media News 161

socalTECH

MARCH 5, 2013

According to MomentFeed, 7-Eleven, JCPenney, The Coffee Bean & Tea Leaf, and The Home Depot have all selected the company's platform to power their social marketing efforts at the local level. Financial details of the wins were not disclosed. The firm is led by Rob Reed. READ MORE>>.

Customer 164

Customer Custom Santa Monica Social Media 164

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. Bain Capital Ventures' Jamison Hill.

Platform 170

Platform Marketing Tool Venture Capital 170

TechCrunch LA

AUGUST 30, 2022

” Genies last earned a $1 billion valuation from heavy-hitting tech investors including Silver Lake and Mary Meeker’s Bond Capital during its most recent raise, a $150 million Series C round announced in April. An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

OCTOBER 21, 2022

After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android. Build your own marketplace platform. Position yourself to capitalize on the next frontier. Be aggressive and alert.

Develop 138

Develop Development Platform Mobile 138

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. This is all placed in a social stream where other Blippy users can comment on and “like” the various items. It is a platform to help brands building viral marketing campaigns.

Venture Capital 270

Venture Capital Capital Rustic Canyon Mobile 270

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Social Network 65

Social Network Marketing Networking Social Media 65

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Wildlink is backed by Mucker Capital. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

APRIL 12, 2020

This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail.

Startup 124

Startup Netflix Social Media Customer 124

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

TechCrunch LA

APRIL 16, 2019

The New York-based company was founded last year by Gina Bartasi, a fertility industry vet who previously launched Progyny, a fertility benefit solution for employers, and FertilityAuthority.com, an information platform and social network for people struggling with fertility. “We are women designing for women.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

socalTECH

JUNE 22, 2010

Encino-based uSamp , the online market research and sampling firm founded by former goZing founders Matt Dusig and Gregg Lavin, said today that it has raised $10M in a Series C funding. uSamp's online platform is used to manage online polling and sampling for clients. The funding was led by OpenView Venture Partners. READ MORE>>.

Sample 133

Sample Encino Social Media Platform 133

Startup Professionals Musings

JANUARY 24, 2020

After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android. Build your own marketplace platform. Position yourself to capitalize on the next frontier. Be aggressive and alert.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

JULY 7, 2019

Assess your intellectual capital and how to increase it. More intellectual capital means that you are worth more today in the marketplace. Take advantage of any and all current opportunities, such as industry conferences and special projects, to increase your intellectual capital for current roles and gigs in the future.

Artificial Inteligence 96

Artificial Inteligence Startup Social Media Training 96

Tech.Co

JUNE 14, 2024

of venture capital funding in 2023. Instead of offering one primary grant opportunity, the platform lets entrepreneurs search through an assortment of listings, and filter the results with various criteria such as deadlines and funding amounts. But it’s not just angel investors that favor the status quo.

Newsletter 79

Newsletter Entrepreneur News Design 79

Startup Professionals Musings

APRIL 2, 2023

We all come from the era where our society and education prepared us for the labor market, meaning working for someone else as an information professional, factory worker, or retail associate. Entrepreneurs should be monitoring online curator platforms and blogs. It takes more than passion and a course on business basics.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Populating new domains to sustain your market.

Examples 99

Examples IP Acquisition Social Media 99

socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. You can see all of our holiday reflections here. What's was biggest news from you or your‏ firm this year?

Southern California 113

Southern California Social Media News Entertainment 113