6 Key Principles For Inducing Customers To Buy Today
Startup Professionals Musings
APRIL 2, 2022
Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.
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