Remove about
article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

article thumbnail

A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more).

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I’d like to make the case that the article is wrong. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. Doesn’t.

article thumbnail

Blockchain and Advertising: State of the Industry

SoCal Tech Calendar

What started as a topic that agencies and brands were largely clueless about has evolved into one that major players are investing in and providers are rolling out real solutions and case studies. And what about Facebook jumping into the crypto mix?

article thumbnail

Entrepreneurial Metrics-Measurements for Success

SoCal Tech Calendar

Join Pasadena Angels Chairman, Chris Wadden, at this special evening where he will talk about various methodologies that investors use to evaluate entrepreneurs. Chris will offer case studies and talk about ongoing research and start-ups addressing this topic. Appetizers and drinks will be served. See [link] (more)

Metrics 100
article thumbnail

Taiwanese reassurances that water shortages won’t hit chipmaking show climate change’s direct threat to tech

TechCrunch LA

As reported by Bloomberg, Taiwanese president Tsai Ing-wen took to Facebook on Sunday to post about the nation’s capacity to provide water to its citizens and businesses in the face of the worst drought the nation has faced in 56 years. They were even flagged in a 2016 Harvard Business School case study analysis.