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LA-based Maslo pivots to professional services, launching an AI product for executive coaching

TechCrunch LA

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

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Tech Startup Culture May Have Changed For Good

Tech.Co

You know what a startup is, right? Or at least you have an idea of what a startup is like to work in? That is, of course, until the small, ambitious startup is acquired by a larger, more traditional company in its sector, or the small startup goes public with angry shareholders and regulators asking difficult questions.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Train and coach continuously. Set the tone and lead the way.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Train and coach continuously. Set the tone and lead the way.

Startup 154
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5 Keys To Breaking Through Success Barriers At Work

Startup Professionals Musings

After many years working in business and investing in startups, I’m convinced that the primary reason for new business and career failures is NOT a lack of skill or money, but people giving up too quickly on their dreams and goals. He went on to start many successful companies, including General Electric.

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

If you’re interested in recruiting sales people, I wrote on the topic of startup sales people: who to hire & when – understanding the roles of Journeymen, Mavericks & Superstars. Evangelical sales – Understanding startup sales people and process. Here is my recommended approach. You learn by asking.

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