Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Social Network 65

Social Network Marketing Networking Social Media 65

socalTECH

MARCH 6, 2012

Los Angeles-based MyLife , the online social networking search site run by Jeff Tinsley, reported Monday that it is planning to spend $35M on marketing this year, starting with a nationwide television campaign. READ MORE>>.

MyLife 164

MyLife Marketing Social Network Sites 164

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. that generate buzz and drive purchasing decisions.

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. It has always stood out in my mind.

Company 295

Company Companies Gogii Google 295

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?

Social Network 100

Social Network Networking Advertising Startup 100

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. Qatalyst Partners is acting as financial advisor to Signal Sciences, while Goodwin Procter was the company’s lawyer.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. million seed to get the app out into the market.

Entertainment 224

Entertainment Social Media Social Network Media 224

socalTECH

MAY 18, 2012

As Mountain View-based social networking site Facebook hits the market today, in what is the largest tech initial public offering in history, one question is if it will spur what has, so far, been a lackluster IPO market for Southern California technology firms. In comparison, Facebook's IPO today will raise $18.4

Southern California 159

Southern California Activity Legalzoom Marketing 159

socalTECH

MARCH 5, 2014

Skip any talk about self-destructing messages for "privacy": an Irvine-based company, Aclipsa Mobile Video Solutions, said this morning that it has launched a new Android app specifically for "consenting adults". READ MORE>>. zipaclip sexting mobile android instant messaging'

Snapchat 138

Snapchat Marketing Social Network Mobile 138

socalTECH

APRIL 30, 2014

Social networking site MovieLaLa --which focuses on upcoming movies--said Tuesday that it has raised an angel investment from Salesforce.com founder Marc Benioff. The company says that it has connections both in Silicon Valley and Los Angeles, and is looking to "bridge the gap between Silicon Valley and Silicon Beach."

Social Network 160

Social Network Hollywood Funding Venture Capital 160

socalTECH

SEPTEMBER 27, 2018

Evvnt , an event marketing automation software developer based in London, says it has set up a U.S. office in Los Angeles, as part of an "aggressive" North American expansion effort by the company. The company said the move comes as it has received an investment from three U.S. business development and marketing efforts.

Social Network 113

Social Network Media Software Development Los Angeles 113

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

DECEMBER 9, 2013

Westlake Villlage-based ValueClick has inked a partnership deal with Twitter , to help marketers reach Twitter''s audience through Promoted Tweets and Promoted Accounts, the company announced Friday. According to ValueClick, it is integrating Twitter''s services into its 1:1 personalized marketing solution. READ MORE>>.

Social Network 147

Social Network Advertising Networking Marketing 147

Both Sides of the Table

MARCH 17, 2010

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. But we have a great city for building technology companies.

Company 290

Company Companies Technology Startup 290

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

socalTECH

AUGUST 27, 2014

Venice-based Snapchat is in the midst of raising a new round of funding, led by storied venture capital investor Kleiner Perkins Caufield & Byers, which valued the company at close to $10 billion, according to a report. snapchat venture capital rumor valuation kpcb investment messaging social networking' READ MORE>>.

Snapchat 168

Snapchat Report Social Network Funding 168

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

AUGUST 16, 2017

Nimble provides a CRM software which is integrated with email, social networking, calendars, and more for contact management, particularly in the sales and marketing area. The company is led by Jon Ferrara. Nimble already links into Chrome, Safari and Firefox. READ MORE>>.

Santa Monica 113

Santa Monica Social Network Email Web 113

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

TechCrunch LA

AUGUST 30, 2022

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

MARCH 14, 2022

I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it.

Customer 137

Customer Custom Technical Review Symantec 137

socalTECH

APRIL 24, 2013

Are you an online marketer, wishing you could do a better job of generating leads for your business? A new startup, Zodiac805 , headed by former Make It Work founder Eric Greenspan, said it has launch an effort to provide fresh, real time, relevant marketing prospects to companies. Zodiac805 is based in Santa Barbara.

Santa Barbara 190

Santa Barbara Social Network Examples Marketing 190

SoCal CTO

JANUARY 31, 2011

When I talk to the founders of one of these “eHarmony of” companies, one of the hardest problems is how to predict and test the concept in the early days – before you have scale. So, it makes it much harder to predict, test and scale a network effect startup. Let’s take a particular example: eHarmony of jobs.

eHarmony 204

eHarmony Marketing Startup Zag 204

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Startup 106

Startup Pricing Cloud Computing Customer 106

Tech Coast Venture Network

AUGUST 20, 2010

Personal branding is how your market yourself at networking events and while making connections. Even bigger corporations are acting more like individuals because of the recent shift in marketing. Strategic Planning & Training Marketing * Networking * Social Networking. Manal Richa.

Marketing 100

Marketing Networking Google Social Network 100

socalTECH

SEPTEMBER 21, 2012

The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners. GraphEffect develops marketing analytics tools which tap into the world of social networking and media.

Santa Monica 167

Santa Monica Social Network Tool Marketing 167

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

socalTECH

APRIL 12, 2013

Los Angeles-based FieldLevel , which operates an online social network aimed at coaches and sports recruiting, said Friday that it has rolled out new technology its says allows coaches to more easily identify student athletes, making it easier for teams to attract better talent.

Coach 223

Coach Social Network Examples Los Angeles 223