Remove Companies Remove Metrics Remove Sales
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
article thumbnail

How to use metrics and a dashboard

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress for your enterprise.

Metrics 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
article thumbnail

Use metrics and a dashboard. ACT upon variances.

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Metrics should be created by you and your managers to measure near real time progress for your enterprise. These measures of progress must be fresh and meaningful. Positioning.

Metrics 159
article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Are you looking to potentially sell the company in the next year or two?

Startup 418
article thumbnail

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. Walter Delph: As I mentioned, the company is four years old now. In addition, those platforms are not providing the metrics that marketers need. We really want to help brands actually sell stuff.

article thumbnail

Interview with Mike Starkenburg, Image Metrics

socalTECH

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Mike Starkenburg: The company was founded in 2000, and was started in Manchester, UK, by a handful of computer vision specialists. How did a company started in the UK end up here?

Metrics 100