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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

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Bill Gates wants Western countries to eat “synthetic meat”; Meatable has raised $47 million to make it

TechCrunch LA

Gates’ call is being met by startups and public companies hailing from everywhere from Amsterdam to Tel Aviv, London to Los Angeles, and Berkeley to… um… Chicago. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

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Investors cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

TechCrunch LA

Ettitude , the Los Angeles-based, direct-to-consumer startup making sustainable bedding and sleepwear from bamboo fibers, has raised a sustainably sized round that should keep the company going even in the face of an economic recession. she relocated and took her company with her. ” The $1.6 ”

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346
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8 Change Triggers Every Entrepreneur Must Spot Early

Startup Professionals Musings

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Multiple decision makers required to close a sale. Products so innovative that they define a new category.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” And it’s when mediocre companies get pulverized.”

Marketing 354