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6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. The same is true for people who may approach you at networking events or industry conferences. Build trust first.

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The Perils of Shiny New Objects

Both Sides of the Table

4 months later every f **g product I see looks like Pinterest. Facebook Fan Pages launch. All of these features, products, business models in their own right are valuable. While many companies chased features, functions, integrations, platforms, toys, conferences … these companies quietly sharpened the saw.

Course 368
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Do the hard work and try to define your companies objectives and get them on paper.

Activity 164
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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. The same is true for people who may approach you at networking events or industry conferences. Build trust first.

Ideas 159
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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Down bad

TechCrunch LA

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Few companies have to deal with the stressed of both crypto and public markets like Coinbase which laid off more than 1,100 people this week, but plenty of startups raised mega-rounds in 2021 to theoretically future-proof their companies.

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Are Business Plans Still Necessary?

Both Sides of the Table

I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 Ajax was the new buzzword and many companies went overboard. People mistook extra doses of Ajax for a successful product. Unfortunately this was reinforced by the many conferences that rushed to espouse the benefits of Web 2.0 portfolios.

Web 2.0 334