TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Berkonomics

JULY 16, 2020

Growing companies usually require more working capital during their periods of rapid growth. If the equity value of a company is growing at the same rate as the company, say 40% per year, almost any form of debt financing may be preferable as a way of preventing further dilution from issuing additional equity.

Company 156

Company Companies .Net Equity 156

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I The company, which raised $1.7 The company makes money on the wig and hair sales and saw revenue triple over the past year. Upgrade founder and CEO Britney Winters.

Tool 179

Tool Custom Customer Marketing 179

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Display advertising. Email marketing.

Custom 146

Custom Customer Marketing Startup 146

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. For these companies, it looks like a rosy picture. But if you ask anyone in the ecosystem of customer acquisition?—?founders,

Product 424

Product Platform Advertising Acquisition 424

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126

Demand Custom Customer Startup 126

TechCrunch LA

JUNE 24, 2020

Relativity Space has a new customer for its 3D-printed rockets: Established satellite maker and operator Iridium, which has picked the company for launches in 2023. To accomplish those, and other launches like them, the company is also setting up a new launch site at Vandenberg Air Force Base in California.

Sites 181

Sites Long Beach Custom Customer 181

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion].

Company 262

Company Companies Startup Tips 262

Berkonomics

MAY 10, 2018

Here is one that is so important to the continued health of a growing company that it cannot be overstated. Long term debt is taken on for the acquisition of fixed assets such as equipment, cars, facilities and acquisitions of companies or their assets. How much can you borrow against company assets?

Company 226

Company Companies Acquisition Class 226

socalTECH

FEBRUARY 11, 2016

Los Angeles-based finance and accounting automation software developer BlackLine reports this morning that it added 393 new customers in 2015 and now has over 1300 customers around the world. The company said that among the new clients it added during the year were Houghton Mifflin Harcourt, Malaysia Airlines, Roku and Trivago.

Custom 100

Custom Customer Software Development Los Angeles 100

socalTECH

MAY 2, 2019

Los Angeles-based streaming television service Hulu says it has upped its total number of customers to 28 million in total, with 26.8 The company shared the subscriber numbers as part of a presentation at its annual "Hulu Upfront" event in New York City. The company says it added a total of 7.5 million paid U.S.

Hulu 113

Hulu Content Los Angeles Custom 113

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Custom 143

Custom Customer Examples IBM 143

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The company was founded in 2007. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., Peacock Equity Fund, Stanford University, and the University of California Berkeley.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

OCTOBER 17, 2014

Los Angeles-based financial automation software developer BlackLine said Thursday that its Q3 revenues were up over 50 percent, as a result of customer growth at the company. Actual financials were not released by the company. and Web.com during the quarter, bringing its total client list to more than 900.

Custom 147

Custom Customer Software Development Los Angeles 147

Startup Professionals Musings

MARCH 26, 2022

Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Motivate people, including your customers, to do something to improve your marketing today. Innovate; don’t perfect.

Custom 107

Custom Customer Technical Review Social Media 107

Both Sides of the Table

JULY 13, 2012

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” The premise of the article is that in an increasingly online world ruled by techies who don’t want to talk on the phone, the era of being able to call the company in which you do business is winding down. Let me explain: 1.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

MAY 2, 2019

Los Angeles-based streaming television service Hulu says it has upped its total number of customers to 28 million in total, with 26.8 The company shared the subscriber numbers as part of a presentation at its annual "Hulu Upfront" event in New York City. The company says it added a total of 7.5 million paid U.S.

Hulu 100

Hulu Content Los Angeles Custom 100

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Custom Customer 120

socalTECH

OCTOBER 25, 2012

Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. RightScale's software is used by software-as-a-service companies to manage updates and deployment of their software into the cloud.

Custom 157

Custom Customer Santa Barbara Education 157

socalTECH

DECEMBER 14, 2016

Santa Monica-based TigerText , the developer of a secure text messaging solutions which has seen widespread adoption in the healthcare industry, said it now has over 3,000 healthcare customers, after adding over 300 healthcare organizations in 2015. The company said it saw a year of record growth.

Custom 100

Custom Customer Santa Monica Organization 100

socalTECH

DECEMBER 13, 2012

The company said the ad server will provide customers with access to its inventory, as well as ability to use its TrueTargeting audience-targeting solution. SocialVibe , the online advertising technology provider headed by Todd Tappin, said this morning that it has launched a new, Open RTB-compliant rich media and video ad server.

Advertising 153

Advertising Media Custom Customer 153

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

OpenX 100

OpenX Custom Customer Advertising 100

socalTECH

MAY 23, 2018

Playa Vista-based Appetize , which develops modern, tablet- and handheld-based point of sale (POS) systems, has added a number of high profile customers, and says it has seen record growth this year. The company's point-of-sale terminals and software are a significant upgrade from legacy point-of-sale terminals. READ MORE>>.

Custom 100

Custom Customer Sales Education 100

socalTECH

JUNE 30, 2014

Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. The company said its new advertising technology looks at social referrals, retargeting and other technology optimize real-time bidding. READ MORE>>.

Mobile 147

Mobile Product Advertising Los Angeles 147

socalTECH

JULY 17, 2012

The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

Xconomy

MAY 17, 2018

San Antonio —Cloud computing giant Rackspace has acquired a company that helps other businesses implement and use the Salesforce software. The deal expands Rackspace’s focus on helping companies use software and computing services, including those of previous competitors.

Custom 54

Custom Customer Cloud Computing San Diego 54

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520

Develop Development Technical Review SEO 520

Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. She bought again. Old school?

Custom 120

Custom Customer Marketing Email 120

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them.

Study 243

Study Advertising Research Custom 243

socalTECH

MARCH 11, 2014

According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site. Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. READ MORE>>.

Demand 149

Demand Sales Media Santa Monica 149

Startup Professionals Musings

AUGUST 6, 2021

Yet, in my role as advisor to small businesses, I find many people who still believe some old myths that work should never be fun, and create a self-fulfilling prophecy that takes down their sense of well-being , as well as their company results. It also attracts more customers. Most people don’t really want to work hard.

Company 162

Company Companies Summary Coach 162

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339

Company Companies Technical Review Content 339

socalTECH

DECEMBER 12, 2012

The company said its INgage product semantically maps site content and helps online advertisers reach site visitors. The firm said that the new ad product helps avoid "banner blindness" by surfacing sponsored, custom content from advertisers that it says feel organic to a site. READ MORE>>.

Media 147

Media Product Advertising Sites 147

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

Custom 324

Custom Customer Marketing Newsletter 324

socalTECH

SEPTEMBER 2, 2015

Los Angeles-based streaming television service Hulu said this morning that it has launched a new, ad-free service , which will cost $4 a month more than the company's existing, premium subscription. per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising. The $11.99

Hulu 100

Hulu Services Advertising Content 100