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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Both Sides of the Table
FEBRUARY 3, 2010
They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. But how to apply “listening&# in a sales meeting?
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socalTECH
FEBRUARY 10, 2017
For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA
InfoChachkie
JANUARY 16, 2018
Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.
InfoChachkie
JULY 14, 2011
Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Who do you view as your biggest competition?
Tech.Co
AUGUST 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. You need to have a strategy.
Both Sides of the Table
NOVEMBER 29, 2010
.&# I took it to mean, “making decisions with small amounts of money (pennies) that end up making bad sense for affecting larger amounts of money (pounds, as in Great British Pounds).&# I thought of it as people who cut corners on small costs but paid dearly in terms of lost productivity on expensive staff. I Love Scrappy.
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