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No Doubt About It: You Need Video Ads for Your Company

Tech.Co

And while independent freelancers offer alternatives, it’s still a bit too expensive and time consuming for startup companies. We’re in a unique time where digital production and advertising is extremely affordable and accessible, and we wanted to bring that opportunity to the masses,” said Rogers, COO and cofounder.

Company 107
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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

I’ve spent a lot of my career thinking about digital and online video (with investments in companies like Maker Studios) so for that reason amongst many, I was excited to open the Upfront Summit a few weeks ago by interviewing Meg Whitman about Quibi and the digital media space. And so it is with video. Quibi = “quick bites”).

Content 244
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Driving User Engagement With FEM's Video Recommendations

socalTECH

We caught up with Rachel recently to hear more about the company. What''s the story behind the company? I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners.

Google 233
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. People judge you and your company in the first few seconds. It could be a product quality problem, or a major customer complaint on Twitter. Handling different media formats.

Media 118
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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Interview with Sara Bordo, NowLive

socalTECH

We spoke with Sara Bordo , the firm's founder and CEO, about the company. I then worked at a startup, SocialVibe.com, and basically ran all of their trade marketing and consumer marketing, focusing on consumer growth engagement, insights, and product marketing, and how to shape their product to heighten and capitalize on consumer engagement.

Paramount 187
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments. Engagement.

News 198