InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? What set of functionality would make your company launch-ready? Often this ties to marketing support. SEO Support - will URLs need to be well formed?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? What set of functionality would make your company launch-ready? Often this ties to marketing support. SEO Support - will URLs need to be well formed?

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. Market Size.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 18, 2011

(That is, of course, as long as what you are selling is the absolute best in your market.) Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product. I meet A LOT of people.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

APRIL 8, 2010

My answer: “no.&# I believe that the team is high potential but the valuation seems stratospheric to me for the stage of the company. Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck.

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 12, 2013

Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. He would offer his time to Launchpad LA companies. He would offer his time to Launchpad LA companies.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. Tags: Tech Market Analysis. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

Blogging 287

Blogging Google Screening Mahalo 287

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

SEPTEMBER 14, 2010

Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. I have talked extensively about “social proof&# in fund raising in the past.

Invest 288

Invest Angel Web 2.0 SEO 288

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Marketing maniac. About my company(s): [link]. I’ve learned much about French history as a result.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There's a real need for what we're doing, and we're super committed to a high quality product produced here in California. Your background is Internet services  howd you decide to instead sell what seems like a more traditional product?

Web 225

Web Social Media SEO Media 225

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62