Both Sides of the Table

JUNE 20, 2013

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336

Sales Startup Competition Customer 336

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

JUNE 4, 2021

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah Auerhahn: Our difference, is we're customer centric.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

AUGUST 17, 2016

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 61

Services Startup Training Writing 61

socalTECH

MARCH 2, 2020

The other nice thing about that, is as things are happening on the same computer, there is no server code to write. It's really simple to write an application, compared to the complexity of an application that is multi-user. Are Android and iOS then your competition? David Smith: We actually have customers now.

Platform 168

Platform Startup Examples Web 168

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Both Sides of the Table

OCTOBER 11, 2011

Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. In general, we seem to be building too many positive re-enforcement systems on the web. I talked to one company who had build really differentiated IP and had great customer traction.

Startup 313

Startup Press Writing News 313

Startup Professionals Musings

APRIL 9, 2012

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Your competitive advantage. Don’t kill your credibility by saying you have no competition.

Summary 97

Summary Writing Competition Sample 97

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

MARCH 21, 2011

However, I saw that the people building traditional products were still not familiar with the social web. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. A lot of that information is obtuse.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. The currency of the real-time web is, for now, your Twitter address.

Social Network 235

Social Network Writing Tool Startup 235

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. Its aim is to serve as the “largest database of unbiased product recommendations on the open web,” with an emphasis on “unbiased.” commission).

Technical Review 129

Technical Review Buzzfeed News Networking 129

Startup Professionals Musings

FEBRUARY 3, 2011

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Your competitive advantage. Don’t kill your credibility by saying you have no competition.

Summary 90

Summary Writing Competition Sample 90

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 5) Allow Partners To Write Your Agreements. 3) Attempt To License An Idea.

Startup 242

Startup Outsource Development Outsource Sales 242

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). Think of web vs. mobile. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

JUNE 30, 2009

I am someone who likes to interact with my Representatives and Senators, by way of writing letters, emailing, and what not. When I was listening, I made a point to try to do that, but when I did, I found I had to go to twenty sites to find the information I needed--whether that was to write a letter, send an email, or whatever.

Startup 100

Startup Writing Southern California Email 100

Startup Professionals Musings

JULY 8, 2013

The days when you could launch your business with a new web site, and the phone would begin to ring, are long gone. Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Make your customers your platform.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

MAY 31, 2012

The days when you could launch your business with a new web site, and the phone would begin to ring, are long gone. Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Make your customers your platform.

Startup 104

Startup Social Media Platform Blogging 104

InfoChachkie

JUNE 4, 2012

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. Your commitments to investors must be significant enough to compel them to write you a check. Fallacy: Yes.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

JULY 12, 2011

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. Chris runs a popular web interview series on TechCrunch so is used to being the guy asking the questions. If you don’t read it and you care about tech & entrepreneurship, you should. West Coast”).

Technical Review 281

Technical Review Venture Capital Startup Artificial Inteligence 281

socalTECH

JUNE 30, 2010

My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. We got lots of traction on the web, and the story was picked up in many places. It ran in April of 2008.

Journal 187

Journal USC News Startup 187

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. An informal writing style is generally recommended. Many now skip the separate static website.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

AUGUST 7, 2017

In this age of information overload, success is all about building a brand that stands out above the competition. That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. Start a blog and write for industry forums and newsletters.

Startup 55

Startup Organization Newsletter Content 55

Startup Professionals Musings

FEBRUARY 11, 2010

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Your competitive advantage. Don’t kill your credibility by saying you have no competition.

Summary 55

Summary Writing Competition Metrics 55

InfoChachkie

DECEMBER 10, 2012

Divshot's Founders conceived of their innovative web development solution, which automatically generates professional-grade code during the wire framing process, during a Startup Weekend event in Kansas City. The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.".

News 198

News Sites Startup RSS 198

Both Sides of the Table

JANUARY 21, 2010

When to get a lawyer - If you plan to be a venture or angel backed technology company (what I mostly write about) the best time to start meeting and getting to know lawyers is long before you ever start your company. I write about some of the lessons in my post on Startup Mistakes. But make it competitive.

Startup 318

Startup IP Southern California Entrepreneur 318

Tech Zulu Event

DECEMBER 18, 2012

Members can also enhance their expert status by writing informative articles and position themselves as a contact person for other professionals to get information from. Competition? How unique are you from the competition? TechZulu met one of the sibling co founder Susanna Gebauer and here is what she told us.

Networking 71

Networking Help Social Media Platform 71

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud).

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

NOVEMBER 23, 2015

Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. The difference is that VoiceXML does not leverage customers' knowledge of web development. Most importantly, it just doesn't feel right to us to hold positions in competitive companies.

Venture Capital 100

Venture Capital Technical Review Software Review Southern California 100