Remove Competition Remove Demand Remove Marketing Remove Study
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Demand and reward speedy analysis and execution.

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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. All of our enterprises have limited resources, even the largest of the Fortune 500, and especially the smallest of competitors in a market.

Demand 136
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. The anecdotal evidence is growing that consumers are willing to pay a premium for sustainability, and have started to demand a discount for ‘un-sustainability.’

Startup 149
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Digital Marketing Is A Great Equalizer For Startups

Startup Professionals Musings

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101
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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. What type of market, if any, is the right one? Paris: To ban or not to ban? million car trips.