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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

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Finding Startup Developers - First Email Contact

SoCal CTO

Here is the most recent version of an all too common email inquiry from a startup founder. The above email is SO BAD that I feel compelled to treat this email as a special case so maybe I can help other founders before they send this email. Startup and Founder Backgrounds This is a cold email.

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Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Email readers, continue here.] Consider the state of the economy. That statement has killed more investment deals than almost any other. Well, come to think of it, this is especially true in such an instance.

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Switching costs: A competitive advantage?

Berkonomics

Email readers, continue here…] Recently, I received a hand-written letter from two co-CEOs of a company I had helped with a few hours of time. So, email was out. The post Switching costs: A competitive advantage? Recognizing a longstanding customer with an appropriate gesture from the top is best of all.

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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

The universal truth about projections And in my opinion, all those ten methods fail to take into account the universal truth about the early-stages of growth – that less than one in a thousand startups meet or exceed their projected revenues in the periods planned.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

Email updates frequently. And as Rob points out – if you email members with short updates more frequently they are more up to speed when you do need them to weigh in. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable. ” Or, “I sent u an email.

Tips 365
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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Email readers, continue here…] Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective. We investors see this all the time.