Remove Competition Remove Email Remove Metrics
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Turn “process” into “game.”

Berkonomics

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create small but meaningful competitions between groups or individuals for which recognition or small rewards are published in advance.

Metrics 176
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Does your team know your playbook?

Berkonomics

From experience and from information about the competition, a coach creates a playbook that contains detailed plans for actions or plays that the entire team must know without question and execute without pause in order to win games and advance toward the playoffs. This one comes straight from football. How do you create and update it?

Coach 192
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Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Or cost estimation.

Metrics 239
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? Revenue experiments (and failures).

Metrics 296
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

Email updates frequently. And as Rob points out – if you email members with short updates more frequently they are more up to speed when you do need them to weigh in. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable. ” Or, “I sent u an email.

Tips 365
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Why Am I So Lucky?

Both Sides of the Table

My email back to him was a version of. Competition is fierce. I got an email recently from a VC who had invested in a company a small amount in a seed round. He called me 15 months later excited to show me his metrics and wanted to talk about his A round. He has a team of 4 other such executives. Fair enough. My response?

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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?

Funding 239