Berkonomics

FEBRUARY 9, 2023

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale. Offering too little in an acquisition to satisfy the seller? What power!

Pricing 156

Pricing Sales Examples Tool 156

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition. So, there you have it.

IP 120

IP Product Equity Tool 120

Berkonomics

APRIL 16, 2020

Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan. Do you still need marketing costs when there is no-one out there buying new product? Are you salespeople making few if any sales because your prospective customers are distracted by their own problems?

Layoffs 218

Layoffs Sales News Marketing 218

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Opportunity can come when least expected. Battle or avoid? .

Resource 156

Resource Competition Examples Customer 156

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. From its 4.3-inch

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Young companies have been known to outgrow the abilities of management to focus and direct them, failing to make the transition to organized, stable growth.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Berkonomics

DECEMBER 3, 2020

Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. A thought exercise. Then remove it.

Startup 156

Startup Ideas Customer Custom 156

Berkonomics

DECEMBER 29, 2016

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226

.Net Sales Customer Custom 226

Berkonomics

OCTOBER 24, 2019

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create small but meaningful competitions between groups or individuals for which recognition or small rewards are published in advance.

Metrics 120

Metrics Competition Coach Email 120

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For those of you who fit that description, nice work. There is a lot to say about retaining control.

Venture Capital 295

Venture Capital Startup Class Invest 295

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319

Startup Sales Course Competition 319

Berkonomics

MAY 23, 2013

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market.

Competition 166

Competition Sales Email Marketing 166

Berkonomics

OCTOBER 21, 2021

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. This one seems non-negotiable for many non-production-line workers and offers savings for both the company and employee if properly implemented and supervised.

Design 156

Design Examples Competition Pricing 156

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Recruiting. In fact, it’s worse than that. You must win.

Press 341

Press Startup Email Sales 341

Berkonomics

JUNE 27, 2019

If the presenting CEO is honest in the analysis of actual time spent each week, it is often revealing to all to see how many hours are spent turning inward toward meetings, operational management, or responding to emails or texts sent by others. Do customers know what they want from their suppliers for future products? Find the pain.

Customer 120

Customer Custom Course Email 120

InfoChachkie

JANUARY 5, 2015

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Even sales reps will invoke a cost plus logic when negotiating with me on behalf of their customers. Anecdotally, it seems that SaaS products often behave as Giffen goods.

Pricing 100

Pricing Product Startup Customer 100

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Berkonomics

MAY 16, 2019

Certainly Walmart, Target and others have gotten the attention of their potential customers using price as the primary leader to drive sales. Ford recently returned from the land of the nearly-dead to become not only profitable but a desirable alternative to the dominant Japanese cars by emphasizing quality at competitive prices.

Company 120

Company Companies Pricing Competition 120

Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Images via Shutterstock.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

AUGUST 15, 2022

There is still infinite room for new startup sales modes and models. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

FEBRUARY 25, 2016

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Every sales person with a bit of street history will resonate with this question. Email readers, continue here…] Using your attorney or accountant to find who is close to the decision maker sometimes works.

Ideas 120

Ideas Sales Competition Venture Capital 120

Both Sides of the Table

AUGUST 24, 2011

I have also spent the past year talking publicly about how I didn’t believe that their were strong monetization opportunities in “group messaging&# and that people offering that product would need to find other ways to monetize. I received a couple of emails from my friends and colleagues vigorously defending GroupMe.

Email 270

Email Writing Blogging Competition 270

Berkonomics

APRIL 18, 2019

The wrong person in most any job causes everyone below or above that person in the production system that depend upon that person to operate at a reduced rate or quality of output. The second “P” is for productivity. Email readers, continue here…] Then there is the third “P” – performance. Enough said.

Help 120

Help Resource Product Email 120

Berkonomics

NOVEMBER 15, 2012

Most of us are driven by the competitive spirit, the desire or need to win. It provides a short competitive experience with a measurable outcome in which the players know who won and by how much. Create small but meaningful competitions between groups or individuals for which recognition or small rewards are published in advance.

Metrics 176

Metrics Competition Coach Email 176

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Berkonomics

APRIL 25, 2011

Accumulate or acquire (product line, breadth of services). People in R&D, business development, purchasing or production all fit in to the “A” of the equation. Without constantly improving or increasing products to offer, a company today is quickly overtaken by its competition. Email readers continue here.]

Resource 136

Resource Competition Sales Marketing 136

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you do all these things right as a search results advertiser, you will make money from selling your product.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing. Such forums are still the best opportunity for you to meet face-to-face with people who should be interested in your products or services and to display your goods in person.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JUNE 23, 2021

Relationships also build loyalty, get referrals, and drive more sales. Pleasant surprises don’t have to be big – like how fast you return a phone call or email. Encourage employee innovation in service, just like you must always be looking for ways to improve your product offerings. Today is the time to start down that road.

Customer 147

Customer Custom Technical Review Metrics 147

Berkonomics

MARCH 6, 2014

Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. Email readers, continue here.]

Startup 176

Startup Ideas Customer Custom 176

Frank Addante

JULY 20, 2012

If you want to manage a hyper-growth company, start with a great product. The best product wins. With a great product comes great customers, and with customers comes revenue and profit, which in turn can be used to build more great products. That’s why I believe so strongly in a product-driven organization.

Product 59

Product Company Companies Organization 59

Berkonomics

JANUARY 26, 2017

Satisfy the seller’s need to claim a higher sales price victory by moving a substantial part of the price into a future earn–out, or using the target company’s own cash to pay part of the price, or asking the seller to finance a significant piece of the sale. Offering too little in an acquisition to satisfy the seller? What power!

Pricing 120

Pricing Sales Tool Equity 120

Berkonomics

MARCH 25, 2012

Email readers, continue here.] Sound Idea (basic value, product risk) $1/2 million. Strategic relationships (reducing market risk and competitive risk) $1/2 million. Product Rollout or Sales (reducing financial or production risk) $1/2 million.

Invest 321

Invest Startup Email Competition 321

Berkonomics

MAY 2, 2012

The wrong person in a job causes all below or above that person in the production system, that depend upon that person, to operate at a reduced rate or quality of output. The second “P” is for productivity. Email readers, continue here.] How to stage and tune a production line for maximum quality and output?

Resource 228

Resource Product Email Competition 228

Startup Professionals Musings

FEBRUARY 5, 2020

Yet, in the interest of full disclosure, and an honest intent to save future entrepreneurs some grief and money, I would remind you that starting any business has key dependencies on at least five major elements, including product design and delivery, the right people on the team, adequate funding, a sizable market opportunity, and marketing.

Startup 131

Startup Entrepreneur Examples Customer 131

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. So, how do we answer the question? Battle or avoid?

Resource 120

Resource Competition Examples Customer 120