Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Identify the smallest segments possible of your constituents. Identify the communities for these micro-segments.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Fourth is competitive risk. Here are five basic kinds of internal risks that a business faces over time.

Competition 156

Competition Marketing Class Product 156

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JUNE 18, 2023

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. If you can’t identify customer interest, it doesn’t matter how good your product is. Make them “feel the love.” Don’t stand still.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

SEPTEMBER 9, 2023

The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. In my experience, competition is the biggest challenge here. I recommend that you start online to find data sources.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

JUNE 11, 2023

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. Customer value statements must come from customer feedback to other customers, rather than from your marketing. Satisfied is far from memorable.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

APRIL 25, 2012

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

Competition 94

Competition Startup Pricing Framework 94

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” This opens the market opportunity, you sell more, and people start to use it in different ways.

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Exposure instills the fear and urgency you need to deliver the right competitive solution. It’s very important.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

JULY 30, 2010

Yet, in today’s world of information overload and global reach, marketing and selling skills are critical to the success of every startup. In my own effort to keep up with the times, I just finished a new book by Landy Chase, titled “ Competitive Selling: Out-Plan, Out-Think, Out-Sell to Win Every Time.” Politics really do matter.

Competition 92

Competition Entrepreneur Startup Customer 92

Startup Professionals Musings

SEPTEMBER 21, 2020

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. If you can’t identify customer interest, it doesn’t matter how good your product is. Make them “feel the love.” Don’t stand still.

Startup 156

Startup Coach Metrics Marketing 156

Tech Coast Venture Network

MARCH 23, 2010

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. What is YOUR strategy when it comes to marketing pre-planning?

Marketing 100

Marketing Research Study Competition 100

Tech.Co

MAY 9, 2024

We also offer some advice for writing your application, to make sure your proposal is as competitive as possible. The competitive program is open to select small businesses and specifically encourages participation from women and socially or economically disadvantaged persons.

Outsource Development 206

Outsource Development Technical Review Research Writing 206

Startup Professionals Musings

OCTOBER 21, 2013

Let me be clear – technology and market-driven need not be mutually exclusive! The best companies find a way to drive the market with a solution based on their technology, rather than push their new technology as the solution for the marketplace. Is your product tempered with actual market and customer feedback? Marty Zwilling.

Marketing 101

Marketing Technology Startup Customer 101

Berkonomics

JANUARY 25, 2024

If you are lucky enough to create competition among investors for your company, you can select the investor or group with an individual who has experience in your niche and identifies with your vision. How do you pay a coach? His average percentage of a company was 5% in return for spending a day a week as I recall.

Coach 156

Coach Organization Resource Equity 156

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2020

The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JULY 2, 2022

As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Then you walk the delicate balance between burn rates, revenue flows versus expenses, investment in marketing, and employees.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Berkonomics

JULY 18, 2019

There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEO’s. Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition.

Patents 120

Patents Resource Training Advertising 120

Berkonomics

MARCH 5, 2020

So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. . Are you ahead or behind the market with your product or service? And fifth: Competitive risk. . First: Product risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

SEPTEMBER 16, 2020

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. Customer value statements must come from customer feedback to other customers, rather than from your marketing. Satisfied is far from memorable.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Talk to industry advisors and industry experts to identify customer sets you are not getting.

Customer 55

Customer Custom Marketing Social Media 55

TechEmpower

AUGUST 21, 2023

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. These are classic inflection points for a development team.

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

socalTECH

JANUARY 28, 2019

If you think out the recent incident at Gatwick due to a huge disruption by a drone, were able to identify and mitigate drones operating in that airspace. We allow you to immediately know when a drone is in an airspace, gain situational awareness, identify whether it is friend or foe, why it is in that airspace.

Startup 187

Startup Technical Review Technology Competition 187

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. The Art and Science of Good Decisions ,” summarizes good decision making as: Identifying all reasonable actions. The team is the same.

Ideas 155

Ideas Entrepreneur Research Demand 155

Berkonomics

MARCH 14, 2019

So, it is important for you to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. . Email readers, continue here…] Are you ahead or behind the market with your product or service? And fifth: Competitive risk. .

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Fourth is competitive risk , which consists of two separate risks. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

InfoChachkie

JANUARY 3, 2012

In this 8-minute video excerpt from his recent talk, Seth describes the practical, hands-on methodology that he uses on a day-to-day basis to identify and vet his entrepreneurial ideas. Even though he is not process oriented, he has developed a simple, yet methodical approach to identifying, cataloging and vetting his entrepreneurial ideas.

Ideas 266

Ideas Guide Startup Santa Barbara 266

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

JUNE 20, 2013

Simply, this is identifying a customer need which has economic value to them if they can solve it. The reason for this is that the executives who founded the company have so much tacit knowledge of how to position their product relative to the competition that they can easily win campaigns when they’re involved. So what’s next?

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

AUGUST 28, 2022

Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Companies can use this strategy to improve their profitability and competitive advantage. Hire the right team.

Organization 143

Organization Startup Pricing Customer 143

Startup Professionals Musings

JULY 26, 2020

According to TheStreet , US IPO market results in Q2 2020 posted a strong bounce-back from Q1 with 58 IPOs, after a slow start due to the Covid19 pandemic. Public ownerships usually lends prestige and credibility to your sales, marketing, and acquisition efforts, but it may work counter to your vision of saving the world.

Startup 127

Startup Technical Review Acquisition Study 127