TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. Focus on a very flat organization, with minimal hierarchy. This lets you evolve your strategy with the market.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

AUGUST 10, 2020

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

Competition 174

Competition High Tech Startup Social Media 174

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

Berkonomics

JANUARY 25, 2024

Email readers, continue here…] One great source for coaches is among fellow members of a CEO roundtable organization, Young Presidents Organization or similar association where you are comfortable with the coach candidate and know something about his or her style. Where can you find the best coaches?

Coach 156

Coach Organization Resource Equity 156

Startup Professionals Musings

MAY 28, 2022

Once your business is running and sustainable , everyone these days expects it to grow, as an indication of long-term health and competitiveness. Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. Improve reaction time to competitive situations.

Organization 128

Organization Acquisition Competition Resource 128

SoCal Tech Calendar

SEPTEMBER 16, 2010

Wednesday, September 22, 2010 -- Social Enterprise Venture Competition. Through the Social Venture Competition, 9 semi-finalist nonprofits competed in a business plan competition, presenting their plans to a panel of business and social investors who provided valuable feedback and coaching to each presenting organization.

Competition 100

Competition Coach Mentor Training 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

NOVEMBER 1, 2009

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. But they went one step further.

Organization 280

Organization Customer Custom Tips 280

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Tech.Co

FEBRUARY 16, 2024

Unlike a lot of grants on this list, the competition is open to all US small businesses, as long as they have fewer than 99 employees, have been operating for at least six months, and have a FedEx business account that's been open before September 1, 2023. It's competitive though – last year 18,000 applicants competed for only 12 slots.

Technical Review 194

Technical Review Software Review Startup Competition 194

Startup Professionals Musings

FEBRUARY 28, 2022

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Don’t demand or assume immediate and certain answers.

Competition 116

Competition Organization Customer Custom 116

socalTECH

OCTOBER 11, 2010

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?

Competition 154

Competition Southern California Mentor USC 154

Berkonomics

SEPTEMBER 21, 2023

If that were the ideal mode, many game-changing concepts would never have made it to market, including Fred Smith’s FedEx, first explained to a college professor in a paper returned with a C+ grade and the professorial comment that the idea was “good but impractical”. We have explored feature-functionality. first appeared on BERKONOMICS.

Customer 156

Customer Custom Design Conference 156

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

MAY 23, 2019

Los Angeles-based videogame publisher Riot Games has created a brand new organization to govern college esports, called the Riot Scholastic Association of America (RSAA). According to Riot Games, the new organization will be the governing body for Riot's college and high school esports activity. READ MORE>>.

Riot Games 113

Riot Games Organization Competition Conference 113

Berkonomics

APRIL 9, 2020

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. It’s all about fixed overhead and efficiency.

Competition 156

Competition Sales Marketing Product 156

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 123

Customer Custom Services Training 123

Startup Professionals Musings

SEPTEMBER 17, 2023

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. No technical analysis has the power of real-time user and market feedback. Spend twenty percent of work time on innovation.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Startup Professionals Musings

SEPTEMBER 20, 2023

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Real innovation only happens in entrepreneurial organizations.

Organization 94

Organization Ideas Technical Review Research 94

Startup Professionals Musings

SEPTEMBER 15, 2021

Startups can use social responsibility as a competitive advantage. Some customers and stakeholders don’t just prefer that an organization is socially responsible, but insist on dealing only with these startups. That’s a real competitive edge that you can use in your marketing and positioning.

Startup 149

Startup Organization Customer Custom 149

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Fourth is competitive risk. Here are five basic kinds of internal risks that a business faces over time.

Competition 156

Competition Marketing Class Product 156

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.

Technical Review 142

Technical Review Social Media Conference Customer 142

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But these are all individual roads to Rio – which is the stated goal for the organization. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

OCTOBER 26, 2022

It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. Moving forward, you should expect the market volatility to increase, driven not only by customers, but by new technology, changing government regulations, and a surge in new competitors.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

JULY 19, 2021

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

SEPTEMBER 3, 2023

How to do this right is illustrated well in a classic book, “ Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice ,” by Peter Sheahan and Julie Williamson, PhD. These insights must come from tapping the right people inside and outside your organization, with real customer interaction.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

JANUARY 3, 2021

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Real innovation only happens in entrepreneurial organizations.

Organization 172

Organization Ideas Technical Review Research 172

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. The “doers” in your organization. You motivate, cajole, reassign tasks, hire, fire and push the organization forward. Extremely talented people are ultra competitive.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

Startup Professionals Musings

AUGUST 28, 2022

In the classic book by Christoph Lueneburger, “ A Culture Of Purpose ,” he details how to build this new culture, and why it is becoming more instrumental in bringing about success, as well as sustainability, in organizations as diverse as Unilever and Walmart. They also tend to stay longer with the organization, reducing costs.

Organization 143

Organization Startup Pricing Customer 143

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

MARCH 10, 2023

I’m not suggesting that you model your startup after the complex corporate organizations you hated in your last job, but there are at least eight key functions and activities that every investor expects to find in a startup proposal with any real potential to change the world. Marketing, sales, support, and service operations.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

TechCrunch LA

MAY 29, 2019

This is like talking about the NBA and the value of its sponsorships and broadcast rights as if that is the entirety of the basketball market in the US. So I met with many of the publishers, ancillary startups, tournament organizers, and OG players and team owners. Eric P: What then drove you to found PlayVS?

Startup 204

Startup Coach Competition Los Angeles 204

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Organic milk formula product Bobbie. 2023 hasn't been an easy year to be a startup. Runway AI user interface.

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

AUGUST 31, 2022

The largest and most successful businesses of the past have been traditionally driven by autocratic and powerful leaders who managed a highly structured organization of subordinates. Traditional command leadership allowed individual biases and ego to reduce team engagement and miss market changes and new competitors.

Organization 105

Organization Mentor Startup Training 105