Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Marketing Social Media Mentor Conference 119

Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. The challenge is not to undermine growth by a blind focus on profits.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

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Marketing Customer Custom Competition 124

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

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Marketing Press Advertising Sites 100

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

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Technology Marketing Social Media Customer 127

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition.

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Social Media Media Platform Customer 142

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency.

Tool 131

Tool Startup Software Review Technical Review 131

Tech.Co

SEPTEMBER 25, 2015

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals.

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Competition Mobile Startup Technical Review 123

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Social Media Media Marketing Metrics 96

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. If the online solutions that exist in the markets today were adequate, that number would be near zero.”

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Competition Startup USC Southern California 104

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

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Startup Generative AI Newsletter Tool 213

socalTECH

APRIL 12, 2021

Two startups won a total of $25,000 in prizes last week at the Sunstone Innovations Challenge at CSULB, a startup pitch competition involving student teams from CSU Long Beach. According to Sunstone Management, four teams from the colleges of health and human services, business and engineering participated in the finals.

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Long Beach Seed Funding Startup Competition 113

Startup Professionals Musings

NOVEMBER 20, 2022

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

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Customer Custom Competition Netflix 103

Tech.Co

MARCH 10, 2022

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup. For one, Veeqo is an ecommerce service company that provides tools to sellers, not only on Amazon, but on other platforms like Walmart, eBay, Etsy, and Shopify.

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Startup News Acquisition Platform 131

socalTECH

SEPTEMBER 5, 2013

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. As it turns out, as we thought about that, we started looking for partners to help us build a platform. It turns out that Technicolor had already been separately developing a platform for digital media distribution.

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Entertainment Netflix Marketing Content 197

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Framework Media Metrics 135

TechEmpower

AUGUST 7, 2023

Increasing competitive advantage? Getting something to market and getting funding override any other concerns. Exploring new technologies? The answer is: it depends. The role of a CTO varies as the company matures. More on the Role of the Startup CTO Eric Ries, a great resource, answers the question What Does a Startup CTO actually do?

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CTO Hire Develop Development Fractional VPE 260

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

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Marketing Advertising Paid Search Startup 209

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. billion of purchases made through the Klarna platform. Klarna has entered six new markets this year alone, including France and New Zealand, where it just launched this week.

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Los Angeles Funding CIO Marketing 266

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

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Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Marty Zwilling

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

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Social Media Media Marketing Snapchat 101

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. You lose the ability to up-sell and cross-sell products. Enter ChowNow. What data do I have to make the case?

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SaaS Customer Custom Technical Review 242

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

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Social Media Media Snapchat Platform 140

Startup Professionals Musings

JANUARY 7, 2023

This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. It’s tempting to believe that one more new platform will win for crowd funding or video games, like Indiegogo and Wii. Relying on an old formula for success.

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Entrepreneur Netflix Social Media Startup 125

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

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Company Companies Metrics Resource 156

Startup Professionals Musings

MARCH 10, 2023

Technologists building cool new platforms, just because they can, won’t find investor interest. Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery.

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Outsource Development Startup Competition Ideas 115

TechCrunch LA

MAY 29, 2019

This is like talking about the NBA and the value of its sponsorships and broadcast rights as if that is the entirety of the basketball market in the US. Los Angeles-based PlayVS (pronounced “play versus”) wants to become the dominant platform for amateur esports, starting at the high school level.

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Startup Coach Competition Los Angeles 204

Startup Professionals Musings

OCTOBER 21, 2013

Let me be clear – technology and market-driven need not be mutually exclusive! The best companies find a way to drive the market with a solution based on their technology, rather than push their new technology as the solution for the marketplace. Is your product tempered with actual market and customer feedback?

Marketing 101

Marketing Technology Startup Customer 101

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers. What is Coverfly?

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Technical Review Hollywood Platform Competition 100

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.

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Develop Development Platform Mobile 138

TechCrunch LA

OCTOBER 28, 2020

The merger is the first step of what’s a planned rollup strategy for PCH (also the nickname for the highway that runs along the California Coast), which aims to be the leading vertically integrated vice platform focusing on e-commerce, delivery logistics, and cross industry behavioral insights.

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Company Companies Los Angeles San Diego 188

TechCrunch LA

AUGUST 9, 2022

to date, the company said that it saw an 188% growth in annual recurring revenue compared to a year ago, with more than 25,000 individuals in 2,000 salons and spas in the country now using its platform. But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

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Help Startup UCLA Tool 195

Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

Customer 110

Customer Custom Social Media Technology 110