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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Target audience may be limited or new due to price. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early.

Product 141
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The four rules for motivating your employees with money.

Berkonomics

Salaries or hourly wages must be within reasonable limits set by the industry and matched by the competition, both regionally and for the same job classification. There are many studies that tell us how various industries reward employees for achievement above a base pay, or beyond expectation. Some obvious qualifiers.

Design 156
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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price. Customer loyalty is highest for socially conscious startups.

Startup 149
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8 Attributes Of Entrepreneurs Who Transform Society

Startup Professionals Musings

According to an MIT study a while back, only about 10% of patents granted in the United States have any meaningful commercial importance and less than one percent are of seminal importance. Nearly all new businesses aspiring to reach meaningful scale require some sort of outside funding to finance a competitive growth trajectory.

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. Many businesses have found that raising the price of a product to give it status can win more customers than a price war.

Ideas 171