Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Both Sides of the Table

MARCH 14, 2013

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? They sell accounting services. You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” Do I have data or facts to present so the story has legs?

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

MARCH 21, 2011

Your background is Internet services  howd you decide to instead sell what seems like a more traditional product? There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 1, 2017

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service. Traditional marketing is sales-focused, one-way push.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Decide which parts can be automated, people resources required, and customer service points of contact. But the reality is that sellers are no longer in charge of the customer buying process.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Decide which parts can be automated, people resources required, and professional support services required. But the reality is that sellers are no longer in charge of the customer buying process.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. But the low cost also means that your competition will also be there in force. Mashable claims there are 150,000 new web sites created per day. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

MARCH 2, 2010

News, ABC competition game shows, feature films, etc.--people But, in every scenario we have these very high profile, interactive events which attract talent of all shapes and sizes, and ultimately directs them back to our service. People who are agents, like I used to be, and producers, casting directors, etc.--they're READ MORE>>.

Hollywood 252

Hollywood Startup Sites SEO 252

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service. Traditional marketing is sales-focused, one-way push.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Decide which parts can be automated, people resources required, and customer service points of contact. But the reality is that sellers are no longer in charge of the customer buying process.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. But the low cost also means that your competition will also be there in force. Mashable claims there are 150,000 new web sites created per day.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Decide which parts can be automated, people resources required, and customer service points of contact. But the reality is that sellers are no longer in charge of the customer buying process.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

OCTOBER 25, 2012

It might just be Tradesy (www.tradesy.com), a brand new service which lets women sell their unwanted clothing via a mobile app or website--and even takes care of dealing with shipping and returns. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. The way we can combat that, is by constantly adding new features and services, which give users more reasons to stick with us. We're going to add value-added services, points, and giveaway type programs.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. Timing is always a critical element of a new business, and the quality of your product and customer service is your sustainable competitive advantage. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. is a decent security solution, startups should be aware that ‘freemium' VPN services tend to profit by displaying ads and tracking your data. While Hide.me From its 4.3-inch

Tool 131

Tool Startup Software Review Technical Review 131

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. With those mom-and-pop businesses, does your site still have to make a phone call to reserve things?

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91