socalTECH

JUNE 27, 2011

Thousand Oaks-based Xirrus , the developer of wireless networking equipment, said today that it has named Steven Wastie as its Chief Marketing Officer. Xirrus said Wastie will be responsible for the firm's global marketing and product management activities. READ MORE>>.

Thousand Oaks 165

Thousand Oaks Marketing Conference Networking 165

SoCal Tech Calendar

AUGUST 1, 2012

Tuesday, August 7, 2012 -- Los Angeles Clean Technology Council Conference. Network with hundreds of entrepreneurs, CEOs, dealmakers, investors, JV partners, technical/business advisors, developers and marketing professionals. Our keynote speaker is Tom McGrath, Founder of LABS Renewable Energy. See [link] (more)

Technology Council 113

Technology Council Los Angeles Conference Technology 113

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal Tech Calendar

MAY 2, 2011

Thursday, May 5, 2011 -- SBDC Dream and Discover Entrepreneurs Conference. The Small Business Development Center (SBDC) welcomes current and future small business owners, students and community members to attend the free SBDC 2011 Dream and Discover Entrepreneurs Conference on Thursday, May 5 from 1-6pm. See [link] (more)

Conference 100

Conference Entrepreneur Tips Incubator 100

SoCal Tech Calendar

SEPTEMBER 9, 2020

The Urban Tech Connect // Forward Conference is helping bridge the gap of diverse ideation in technology. Tuesday, September 15, 2020 -- We believe that diverse ideas from all walks of life can help expand the realm of possibility for the entire world. See [link] (more)

Conference 100

Conference Los Angeles Organization Ideas 100

Tech Zulu Event

SEPTEMBER 19, 2014

A Futurist Conference, AI & The Singularity will be held this Saturday, September 20, from 9:30am-5:00pm at Piedmont Veterans Hall, 401 Highland Avenue, in Piedmont, California. The conference will discuss, debate and imagine potential scenarios that could develop due to advances in Aritifical Intelligence.

Artificial Inteligence 92

Artificial Inteligence Conference Technical Review Research 92

InfoChachkie

AUGUST 22, 2011

TestFlight’s mission is to reduce app developers’ pain. The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was a playful thing, a guerrilla tactic.

Marketing 270

Marketing Conference Develop Development 270

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Tech Zulu Event

AUGUST 6, 2013

Now we’re able to see those imaginations come to life as Stained Glass Labs announces today the first ever wearable technology conference, GLAZED. Large Corporate “Hack Teams” looking to develop cool applications on wearable technologies.

Conference 87

Conference Press Journal Mobile 87

Tech Zulu Event

AUGUST 6, 2013

Now we’re able to see those imaginations come to life as Stained Glass Labs announces today the first ever wearable technology conference, GLAZED. Large Corporate “Hack Teams” looking to develop cool applications on wearable technologies.

Conference 77

Conference Press Journal Mobile 77

Berkonomics

SEPTEMBER 21, 2023

If that were the ideal mode, many game-changing concepts would never have made it to market, including Fred Smith’s FedEx, first explained to a college professor in a paper returned with a C+ grade and the professorial comment that the idea was “good but impractical”. Providing feedback to your teacher customer.

Customer 156

Customer Custom Design Conference 156

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

Tech Zulu Event

NOVEMBER 12, 2011

Haven’t I learned by now that it’s better to be disciplined, focused in my office, at the computer, than “on the go” in a daze at a conference. It almost felt like I was there merely out of habit having gone to numerous amounts of conferences over the years being a business owner. That’s a conference worth going to.

Conference 88

Conference Networking Blogging SEO 88

Tech Zulu Event

MAY 12, 2014

The 17th Annual Milken Institute Global Conference wrapped up last month at the luxurious Beverly Hilton Hotel. Education and Technology were also hot topics at the conference. YesWeCode is an initiative to get 100,000 low opportunity youth trained to be the best developers in the world. Education & Tech.

Conference 88

Conference Technical Review Education Startup 88

socalTECH

FEBRUARY 27, 2014

Instead, he''s one of the key angel investors in a new, crowdfunding site called Ramen , which launched this week at Calacanis'' Launch Conference, saying that it has raised a seed funding from Calacanis, Naval Ravikant (AngelList), and Matt Cutler, to bring its online crowdfunding service for software projects to market. READ MORE>>.

Mahalo 140

Mahalo Sites Santa Monica Conference 140

socalTECH

MARCH 1, 2019

San Diego-based antenna developer Taoglas , which develops antennas for the Internet-of-Things and automotive markets, said that it has launched a new line of MIMO LTE antennas, used for indoor distribution antenna systems (iDAS).

San Diego 113

San Diego Conference Design Networking 113

Both Sides of the Table

FEBRUARY 9, 2013

It surprises me that anybody would buy a car without this data because as most people know MSRP on cars is mostly an irrelevant data point used for marketing purposes. “Invoice price” is an equally meaningless marketing tool. I have written about this before in my post on Conference Hos. But I digress. Back stage.

Conference 398

Conference Technical Review Truecar Software Review 398

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I also think there's an interesting opportunity in Los Angeles, as the tech scene continues to develop and mature. I think it's a fantastic program.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Tech.Co

JUNE 26, 2017

The IT Summit is the executive technology conference series returning to Los Angeles for our eleventh annual event on October 11th, 2017. The conference is driven by an Executive Board of regional IT professionals that directs the content of the conference. April 2013 CTOsOnTheMove.com.

Los Angeles 70

Los Angeles Angel CIO Southern California 70

Tech Zulu Event

APRIL 26, 2011

conference , and Wherecamp are largely set around location, hence the word Where in the names. Conference. conference in Santa Clara, California, followed by Wherecamp, just up the road in Palo Alto. conference shares what’s new in the location space. The Where 2.0 Enter the Where 2.0 Both Where 2.0 The Where 2.0

Conference 77

Conference Startup Mobile Ideas 77

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Activity 164

Activity Conference Press Case Study 164

Xconomy

DECEMBER 5, 2019

Biogen revealed detailed results from its Alzheimer’s trial to a jam-packed room of eager conference attendees this week—and while some described it as a major advance in the field, others were less convinced. If approved, the drug would be the first marketed to change the course of the neurodegenerative disease.

San Diego 74

San Diego Conference Course Marketing 74

Berkonomics

JULY 27, 2017

If that were the ideal mode, many game-changing concepts would never have made it to market, including Fred Smith’s FedEx, first explained to a college professor in a paper returned with a C+ grade and the professorial comment that the idea was “good but impractical”.

Customer 243

Customer Custom Design Conference 243

Xconomy

DECEMBER 4, 2019

The Path Forward Between Echo Health Ventures and Blue Cross and Blue Shield of North Carolina, we work deeply on both sides of these partnerships and have perspective that accelerate their development or shut them down. Don’t confuse marketing with sales.

Conference 79

Conference Sales Startup Marketing 79

socalTECH

FEBRUARY 2, 2015

If you are like us, a huge number of the conference calls you participate in are enabled by a company called FreeConferenceCall.com , which has enabled free conference calls for millions of startups and large businesses alike. But, how can the company offer up free conference calling services, and what''s the story behind the service?

Conference 100

Conference Startup Services Networking 100

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

TechCrunch LA

AUGUST 7, 2019

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. million seed to get the app out into the market. “He was jamming.

Entertainment 224

Entertainment Social Media Social Network Media 224

Xconomy

DECEMBER 5, 2019

Biogen revealed detailed results from its Alzheimer’s trial to a jam-packed room of eager conference attendees this week—and while some described it as a major advance in the field, others were less convinced. If approved, the drug would be the first marketed to change the course of the neurodegenerative disease.

San Diego 63

San Diego Conference Course Marketing 63

InfoChachkie

JANUARY 18, 2012

’ It’s pretty terrible to have to go to conferences… with people who are talking about… stuff that not only do I know nothing about, but I could give two $hits about.” Business development is sales. Mark’s initial venture had a large marketing budget, which allowed him to attend conferences all over the world.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Startup Professionals Musings

SEPTEMBER 20, 2021

In today’s fast moving market, the basic product development cost and time are critical to survival. Relationships are best built while working and learning together, rather than over drinks at a mixer or industry conference. I believe the Maker Movement and hardware startups with limited resources are made for each other.

Startup 159

Startup Tool Design Demand 159

Xconomy

JANUARY 17, 2020

Perhaps the most talked-about news at the JP Morgan Healthcare Conference this week was a new startup that launched with $200 million and an ambitious claim its first drug would be approved within five years, and 10 more within as many years.

Conference 59

Conference News Funding Startup 59

Tech Zulu Event

APRIL 26, 2011

conference , and Wherecamp are largely set around location, hence the word Where in the names. Conference. conference in Santa Clara, California, followed by Wherecamp, just up the road in Palo Alto. conference shares what’s new in the location space. The Where 2.0 Enter the Where 2.0 Both Where 2.0 The Where 2.0

Conference 63

Conference Startup Mobile Ideas 63

Startup Professionals Musings

JULY 27, 2022

For example, BlackBerry was really the first in the smart mobile phone market, but they never thought beyond their tiny physical keyboard as they added new features. Yet I believe it is possible, and even more fun, to challenge your thinking and practices, to develop that innovative mindset that can keep you on the forefront of business.

Competition 139

Competition Examples Customer Custom 139

Xconomy

AUGUST 22, 2016

Inspired chiefly by the tech industry’s move into downtown San Francisco and the rejuvenation of the “SoMa” neighborhood South of Market Street, Turner said the Irvine Company has been asking, “can we create the same sense of community in our office complexes?”. In April, a study released by the San Diego Regional Economic Development Corp.

Develop 40

Develop Development San Diego Startup 40

socalTECH

MARCH 21, 2016

Los Angeles-based connected doorbell developer Ring has apparently been installing its camera-enabled, Wi-Fi connected doorbells as part of a burglary prevention program with the Los Angeles Police Department (LAPD). Ring and the LAPD will detail the results of the program on Thursday at a press conference.

Press 100

Press Los Angeles Conference Angel 100