socalTECH

JUNE 14, 2013

He explained the sharing of cute dog photos came out of the company''s desire to create engaging content in Facebook, about something that people find interesting. Hirschhorn says that social is "absolutely" one of its main channels for customers--but does say that the top way people learn about the service is still word of mouth.

Customer 216

Customer Custom Santa Monica Social Media 216

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104

Content Customer Custom Marketing 104

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 358

SEM Content Platform Acquisition 358

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

NOVEMBER 5, 2012

And investing in content companies won’t return money! Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. For once content is becoming like selling clothes on Gilt Groupe. Crushed, I say!

Hollywood 374

Hollywood Content Yahoo Java 374

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JUNE 5, 2018

Getty Images has launched a new, custom content service in Los Angeles, called Getty STUDIO. According to Getty Images, STUDIO will be a "full-service production agency" and provide services to brands. READ MORE>>.

Content 133

Content Media Los Angeles Services 133

Both Sides of the Table

SEPTEMBER 17, 2013

Content is a “hits-driven” business that makes it unattractive to investors – remember? The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Content goes global (of Maker Studios 4.4 Content goes global (of Maker Studios 4.4

Companies 339

Companies Company Technical Review Content 339

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Think It.

Customer 195

Customer Custom Template Startup 195

Both Sides of the Table

SEPTEMBER 15, 2013

If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). Building direct customer relationships with viewers (who want to tune into your channels). Selling at smaller retailers will net you fewer customers and higher margins. Back to video.

Networking 367

Networking Media Content Customer 367

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What special data, content, APIs, etc. Content Management - do we need to allow easy editing of content in the system?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What special data, content, APIs, etc. Content Management - do we need to allow easy editing of content in the system?

Develop 384

Develop Development Startup SEO 384

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? The firm has created a tool which uses software and semantic search to help in the whole process of curating content.

Web 237

Web Newsletter Content Startup 237

socalTECH

SEPTEMBER 8, 2021

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M Tiled says its customers include such brands as HubSpot, Paycor, Instructure, Skullcandy, and CHRISTUS Health. in a Series A funding round.

Content 113

Content Software San Diego Sales 113

socalTECH

FEBRUARY 28, 2013

Santa Monica-based content delivery network (CDN) provider EdgeCast said this morning that it doubled its revenues in 2012, and now has more than 225 employees. The firm provides edge network services to help deliver content from such customers as Twitter, Pinterest, Sony, and Hulu to end users.

Steamboat Ventures 240

Steamboat Ventures Santa Monica Hulu Content 240

socalTECH

MARCH 12, 2013

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today. We've grown really fast.

CTO Hire 248

CTO Hire Content Networking Web 248

socalTECH

SEPTEMBER 19, 2017

According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. Financial impact of the win was not announced.

Customer 127

Customer Custom Advertising Los Angeles 127

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Which means better conversions and happier customers.

Generative AI 297

Generative AI Artificial Inteligence TechEmpower Tips 297

socalTECH

DECEMBER 4, 2013

The sale came as Docstoc had sharpened its focus on premium content for small businesses, rolling out a wide range of services specifically aimed at those customers--the same kinds of customers that are served by Intuit. READ MORE>>. documents business acquisition merger intuit docstoc'

Rustic Canyon 239

Rustic Canyon Santa Monica Resource Acquisition 239

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 385

Technical Review SEM SEO Marketing 385

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122

Customer Custom Social Media Technical Review 122

TechCrunch LA

MARCH 2, 2021

“ We were targeted to a small number of very premier customers. Maestro is at the forefront of redefining the relationship of content owners and creators with their viewers. Maestro is at the forefront of redefining the relationship of content owners and creators with their viewers.

Tool 315

Tool Commerce .Net Entertainment 315

Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

MAY 7, 2013

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. sendus crowdsourced video content publishing software' Komen for The Cure. READ MORE>>.

Platform 190

Platform Social Network Content Los Angeles 190

socalTECH

JULY 30, 2012

Santa Monica-based Docstoc , the online small business resources site led by Jason Nazar, is looking to bolster its video content with more content around small business subjects.

Course 210

Course Santa Monica Content Resource 210

SoCal CTO

JANUARY 5, 2011

My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

socalTECH

JUNE 9, 2014

We then acquire those videos directly from content owners. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. We find the content they want, and we user our technology and people to service the show. Lee Essner: That''s one of the competitive edges we have.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI TechEmpower CTO Hire Outsource Development 297

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

AUGUST 30, 2012

Names and details of those customers were not announced, but a number are via a relationship Fliptu has with talent agency ICM Partners. Fliptu's service helps brands manage their social networking activity, providing a central place for fans to access content about their favorite artists, celebrities, and others.

Social Network 223

Social Network Startup Social Media Media 223

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

TechCrunch LA

AUGUST 11, 2021

Snipfeed started as a content discovery platform with 44,000 weekly active users — but when Snipfeed added a creator monetization tool to its platform, it became its most popular feature. “ Content creator doesn’t necessarily mean you’re going to be the next Addison Rae or a TikTok star,” explained Ramdani.

Platform 286

Platform Commerce Startup Tool 286

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. One of our customers is Inc. Other people have worked on content recommendation before, how are you different? What is FEM?

Google 233

Google Content Startup Venice 233