socalTECH

APRIL 30, 2014

Social networking site MovieLaLa --which focuses on upcoming movies--said Tuesday that it has raised an angel investment from Salesforce.com founder Marc Benioff. The startup''s angels include a number of folks from the Silicon Beach content world, including Allen DeBevoise, Jim Moloshok, and others. READ MORE>>.

Social Network 160

Social Network Hollywood Funding Venture Capital 160

Tech Zulu Event

OCTOBER 25, 2012

Inspired by the vast amounts of data from videos, photos, music, websites and blogs shared by the many friends and people they follow online and seeing how much time it takes to check all the content across many platforms, friends set out to come up with a solution and CHNL was born. Step 2 — connect your social networks to CHNL.

Social Network 104

Social Network Networking Content Web 104

socalTECH

AUGUST 15, 2017

Los Angeles-based social networking site Grindr , which serves the "gay, bi, curious and queer" market, is launching a new online, digital magazine called INTO today. According to Grindr, the new digital magazine is looking to fill a gap in the media landscape, with content that appeals to young, LGBTQ+ millennials.

West Hollywood 133

West Hollywood Social Network Hollywood Content 133

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Add content regularly. When you post to a blog multiple times each week, you content is constantly changing and growing.

Blogging 135

Blogging Services Search Engine Optimization Web 135

SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. TCOSC Digital Media Society. Speakers: Richard Berger, Sr.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?

Social Network 100

Social Network Networking Advertising Startup 100

socalTECH

MARCH 5, 2014

However, Aclipsa has no hesitancy specifically looking to attract users who want to send other people compromising videos and photos; the company said it specifically is looking to let users avoid their content "going viral" or being shared on social networking sites. READ MORE>>.

Snapchat 138

Snapchat Marketing Social Network Mobile 138

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers. Real time, Data-Based Intelligence.

Marketing 67

Marketing Help Social Network Class 67

Berkonomics

MAY 30, 2019

Using new tools in a social age. There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

MAY 9, 2013

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127

Platform Demand Entertainment Social Network 127

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

LATechDigest

OCTOBER 7, 2016

.” Wise words from former Sony President of Marketing Dwight Caines, who was honored at the 2nd annual Hollywood in Pixels event, founded by 20th Century Fox / Warner Bros marketing exec Bettina Sherick.

Hollywood 49

Hollywood Marketing Digital Hollywood Social Network 49

socalTECH

JULY 11, 2012

What does social networking have to do with the stock market? Vinny talked with us about his start, which allows users to discuss and collaborate on their stocks and finances in a social way. We wanted to tackle that problem, by using a social network. What is Stockr all about?

Social Network 239

Social Network Startup Networking Content 239

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JANUARY 27, 2019

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Add content regularly. When you post to a blog multiple times each week, you content is constantly changing and growing.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JANUARY 15, 2022

One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. That's been very effective. Explain what you mean about branding in the employment area?

Content 193

Content Social Network Coach Help 193

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals.

Social Media 100

Social Media Media Marketing San Diego 100

socalTECH

MARCH 19, 2009

Venice, California-based Topspin , a developer of software focused on helping musicians market and distribute their work, launched an upgrade to its product Wednesday at the SXSW festival. Tags: marketing content topspin artists sxsw music media. The company's founder is Peter Gotcher, who created DigiDesign and its audio tools.

Software 100

Software Marketing Redpoint Venice 100

TechCrunch LA

JANUARY 14, 2019

“The way I look at it… a lot of it is going to be like any kind of content studio,” says Peter Rojas, a partner at the New York investment firm Betaworks Ventures. “We’re looking more broadly at the issues around manipulated or faked content and how do you address that,” says Rojas.

Social Media 261

Social Media Content Media Artificial Inteligence 261

Berkonomics

JUNE 30, 2012

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: We're building a virtual world, which attaches to Facebook, MySpace, Twitter, and all the social networks. Thanks for the interview. What's the idea behind Worlize?

Social Network 239

Social Network JavaScript Startup Platform 239

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

FEBRUARY 12, 2011

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

TechCrunch LA

JANUARY 19, 2020

The spotlight this week is back on Tencent, which has made some interesting moves in gaming and content publishing. Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena.

Tips 149

Tips Activision Mobile Tool 149

Tech Zulu Event

SEPTEMBER 4, 2013

Doesn’t matter if a content creator can barely afford to pay rent, most will choose not to “sell out” in order to stay loyal to their fans. Attending these two content creator magnets will maximize efforts growing a YouTube channel. For more tips from Harmon on how to market your video click here.

Content 76

Content Tips Buzzfeed Tool 76

Eric Greenspan

MARCH 4, 2013

This will help create your social profile and help marketers find you; the marketers you really want. Follow potential customers, companies you enjoy doing business with and those that provide great content, like Mashable , VirginAmerica or Subway. Be smart with your social networking. Engage the future.

Social Network 126

Social Network Content Networking Help 126

SoCal Tech Calendar

NOVEMBER 11, 2009

What is the most effective way for Marketers to reach their Customers effectively? The tidal wave of online user generated content is creating billions of dollars of value for the social networks. Tuesday, November 17, 2009 -- OC AccessEN Business Reception. Hear a business case from Frank Huybrechts, CEO, Inferpedia.

Social Network 100

Social Network Content Networking Customer 100

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

DECEMBER 8, 2021

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Don’t put all your marketing eggs in one basket.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

DECEMBER 5, 2013

Despite the huge surge of content specifically being developed for the web--and for sites like YouTube--making that content profitable and sustainable continues to be an issue for content creators. We had hit the masses, but the ad revenue model would take us forever to pay for the content costs. READ MORE>>.

Content 231

Content Platform Sites Web 231

Both Sides of the Table

SEPTEMBER 20, 2010

Many are starting to have Rich Internet Application advertisements (RIA) – with ads that sometimes takeover the entire screen without the users consent – classic interruption marketing. So the debate in the print media world is whether or not to insert a paywall between users and content. It certainly resonates with me.

Media 288

Media Advertising Screening Content 288