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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group. According to Brad, “I would say my whole universe is probably categorized as guerilla marketing.

Marketing 233
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7 Critical Resources For A Thriving Startup Community

Startup Professionals Musings

I saw these addressed well in a new book, “ The Startup Community Way ,” by Brad Feld and Ian Hathaway. Of course, ultimately you must appeal to real customers to survive. Many of you are convinced that it’s all about finding investors, but my experience indicates that the critical resources needed go far beyond money.

Resource 131
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad Feld visited Los Angeles this past week. I always enjoy spending time with Brad as the antidote to the eco chamber. That seems very Brad to me. Brad was our guest of honor. But I think Brad actually has a point. And of course a place of idyllic weather, culture and a lifestyle.

Startup 304
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One Book Every Entrepreneur Should Own

Both Sides of the Table

Brad Feld seems to write books faster than I can read and write about them. But Brad & Amy take it one step further than I have – they talk about the impact on your personal relationships – most notably with your spouse or partner. Brad was married and divorced in his early 20′s. I’m done.”

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Why You Should Give Before You Get

Both Sides of the Table

I know Brad Feld wrote a similar post. Brad is the ultimate giver. Of course he wanted to talk a lot about his product and company – he was looking for money after all. The more you accomplish through hard work the more you will feel comfortable asking for more compensation at your job. Some practical examples.

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What Makes a Successful Startup Community? Is it Possible to Build One Where You Live?

Both Sides of the Table

Most of what I think about startup communities came from mentorship by Brad Feld through hours of private discussion and debate. You can now take advantage of this wisdom directly as Brad has now published it for everybody in a fantastic new book, “Startup Communities.” Think Fred Wilson, Tony Hsieh or Brad Feld.

Startup 378
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Understanding the Power of Your Human Networks

Both Sides of the Table

If course you can’t manage all 50 on an ongoing basis with a heavyweight touch but let’s say just 10% of them you really hit it off with and you maintain contact, emails, social mentions and physical meet-ups. Of course I could go on and on. Maybe 50 if you really invest time and effort. Roger Ehrenberg. Fred Wilson.