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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group. According to Brad, “I would say my whole universe is probably categorized as guerilla marketing.

Marketing 233
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad Feld visited Los Angeles this past week. I always enjoy spending time with Brad as the antidote to the eco chamber. That seems very Brad to me. Brad was our guest of honor. But I think Brad actually has a point. And of course a place of idyllic weather, culture and a lifestyle.

Startup 304
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Why You Should Give Before You Get

Both Sides of the Table

I know Brad Feld wrote a similar post. Brad is the ultimate giver. Of course he wanted to talk a lot about his product and company – he was looking for money after all. The more you accomplish through hard work the more you will feel comfortable asking for more compensation at your job. Some practical examples.

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What Makes a Successful Startup Community? Is it Possible to Build One Where You Live?

Both Sides of the Table

Most of what I think about startup communities came from mentorship by Brad Feld through hours of private discussion and debate. You can now take advantage of this wisdom directly as Brad has now published it for everybody in a fantastic new book, “Startup Communities.” Think Fred Wilson, Tony Hsieh or Brad Feld.

Startup 378
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Understanding the Power of Your Human Networks

Both Sides of the Table

If course you can’t manage all 50 on an ongoing basis with a heavyweight touch but let’s say just 10% of them you really hit it off with and you maintain contact, emails, social mentions and physical meet-ups. Of course I could go on and on. Maybe 50 if you really invest time and effort. Roger Ehrenberg. Fred Wilson.

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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

After the weekend kerfuffle over AngelList I was reading Brad Feld’s post on Signal vs. Noise. But aside from choosing the time of day to focus on signal vs. noise, Brad’s post got me thinking about another question – what is signal and what is noise? Brad is a zero inbox kind of guy. I enjoy that.

Email 287
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. ” If you didn’t read it I recommend it. It’s important to understand.

Product 150