Remove category
article thumbnail

Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning. Today, Entity courses also include targeted mentoring from people working in the tech industry, as well as career coaching en route to finding a job.

Mentor 297
article thumbnail

Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

The most obvious, is to drive sales. Of course, we have competitors. However, our approach is a whole new product category, part of the marketing cloud. Of course, there are follow up emails, but during an event is the next big chunk. We provide an event and experiential marketing platform. It's a marketing experience.

Sales 100
article thumbnail

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Of course back then it literally was sold in a package and stored on a shelf! You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354
article thumbnail

How to Out Amazon, Amazon

Both Sides of the Table

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. Here are some ideas of what I believe matters.

Product 296
article thumbnail

9 Steps To Overcoming Your Biggest Startup Challenges

Startup Professionals Musings

The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process. Here is a formula from Brian Tracy, in his classic book “ No Excuses!

Startup 156
article thumbnail

8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Scan for unmet needs to match new products.

Marketing 162