Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

Venture Capital 324

Venture Capital Pricing Startup Invest 324

TechCrunch LA

SEPTEMBER 21, 2021

For now, it’s only available in Arizona, although the company plans to expand to other markets such as Texas, Nevada, Pennsylvania, Ohio and Georgia. Of course, Just is not the first company to offer personalized auto insurance. “The [Just] per mile price that a customer gets can change every month. year to date so far.

Startup 203

Startup Customer Custom Los Angeles 203

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 143

Organization Startup Pricing Customer 143

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

SEPTEMBER 15, 2021

Of course, investors still require a profitable business model, and the potential for high returns. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price. Startups can use social responsibility as a competitive advantage.

Startup 149

Startup Organization Customer Custom 149

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

MAY 30, 2022

Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Sales 147

Sales Metrics Guide Startup 147

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. So Why Does This Matter? What is it, really?

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 128

Organization Startup Pricing Customer 128

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

JUNE 17, 2017

Of course when you think about it it’s kind of obvious but when people make snap judgments about information they hear about companies or read about in the press they often don’t take the time to start to consider the details. The Nature of Revenue Matters Of course revenue alone won’t tell you enough.

Startup 227

Startup Venture Capital Sales Course 227

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. .

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. MySpace wasn’t ready for this, and it soon faded.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

OCTOBER 26, 2015

Los Angeles is the capital of on-demand apps, for just about anything you want. One of those areas that combines LA's passion for on-demand apps, and its active lifestyle, is Fitspot (www.fitspotapp.com), which brings athletic trainers to you or your local fitness center. What is Fitspot? I started Fitspot about a year ago.

Training 100

Training Startup Orange County Malibu 100

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

TechCrunch LA

OCTOBER 22, 2018

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation. And with similarly cheap pricing, the decision of which to use comes down to brand affinity.

Santa Monica 221

Santa Monica Startup Technical Review Education 221

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

MAY 28, 2018

Of course the VC is looking to have specificity in how you plan to spend the money you’re going to raise and plans that show a pie chart that says, “25% on marketing, 30% on technology and R&D, 20% on infrastructure, 25% on G&A” do not get funded. Every VC wants to fund a deal that seems to have too much demand.

Venture Capital 247

Venture Capital Capital Funding Demand 247

Tech Zulu Event

MARCH 2, 2013

Providers make their pricing model transparent and easily available on the web, so it’s simple to calculate the cost savings of the cloud. The job market, too, will feel a significant impact from cloud computing technology. “Of course, IT jobs within solution providers and at consultancies will remain.

Cloud Computing 85

Cloud Computing Marketing CIO Organization 85

Tech.Co

JUNE 28, 2021

Of course, neither this original mission statement, nor its current one, actually reflect how Facebook profits as a business — it primarily sells adverts to users. The company mission statement is, of course, a way to seize attention externally, and focus team members on the end destination.

Startup 104

Startup Ideas Venture Capital Course 104

Both Sides of the Table

FEBRUARY 26, 2012

” The post talked about how to find the lowest acceptable price & terms in a deal through testing. You’ve got to have some wiggle room on price and on terms. She got you to drop price and include more licenses for free. Most people claim to not want to deal with the hassles of negotiating. Your IT Reviewer.

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

FEBRUARY 24, 2016

We raised this capital in what has increasingly become a difficult market for fund raising so I’d like to share with you some details on how we get it done. Fragmented markets can be a great target for disruption. They have high-priced property and zero innovation. Public Storage does about $2.4 Why is it so valuable?

Startup 150

Startup Pricing Marketing Product 150

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs.

Web 93

Web USC Course Guide 93

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Of course there’s no exact number of VCs you should meet?—?these The first in the series is “ Lemons Ripen Early ,” which also has a link to other posts.

Venture Capital 332

Venture Capital Funding Startup Sales 332

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

DECEMBER 15, 2017

As a business owner, you have to take a hard look, with your customer hat on, at what you promise and imply to your customers in your advertising, marketing materials, and your customer service. No customers, including yourself, are willing to tolerate multiple bad experiences, just to get the lowest price.

Customer 89

Customer Custom Demand Pricing 89

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. In industry this is known as “yield management” and of course it needs to exist. I was preparing to move back to the US from London after 11 years abroad.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

SEPTEMBER 1, 2019

Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

MAY 13, 2015

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

Startup 102

Startup Course IBM IBM 102

Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

Startup Professionals Musings

NOVEMBER 29, 2017

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Real change demands new goals based on new market realities.

Course 59

Course IBM IBM Social Media 59