Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. I described that phenomenon in this post.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

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Metrics Demand Statistics Sample 81

TechCrunch LA

OCTOBER 7, 2021

Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning. Today, Entity courses also include targeted mentoring from people working in the tech industry, as well as career coaching en route to finding a job. .”

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Mentor Training Startup Course 297

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way.

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Marketing Technical Review Customer Custom 123

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Of course back then it literally was sold in a package and stored on a shelf! Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. Poorly implemented this category was the definition of shelfware.

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Marketing Case Study Metrics Sales 354

TechEmpower

AUGUST 7, 2023

What does the role demand? Getting something to market and getting funding override any other concerns. This is a safe choice, of course - but is it the best choice? What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Exploring new technologies? Increasing competitive advantage?

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CTO Hire Develop Development Fractional VPE 260

Berkonomics

NOVEMBER 24, 2022

So, when do we know which course to take? In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments?

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Resource Competition Examples Customer 156

Startup Professionals Musings

AUGUST 7, 2022

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Real change demands new goals based on new market realities.

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Course IBM IBM Social Media 127

TechCrunch LA

JULY 2, 2020

Upfront invests about 40% of its investment dollars in the great LA market and invests about 40% split between the Bay Area and NYC. The need to reduce people in warehouses has propelled demand for robotics/automation for companies like inVia Robotics and the need for remote monitoring has helped LA-based DroneBase.

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Los Angeles Venture Capital Capital Invest 277

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

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Santa Monica Funding Startup Course 256

TechCrunch LA

SEPTEMBER 21, 2021

For now, it’s only available in Arizona, although the company plans to expand to other markets such as Texas, Nevada, Pennsylvania, Ohio and Georgia. Of course, Just is not the first company to offer personalized auto insurance. But of course, it has far fewer customers and is only serving one market. year to date so far.

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Startup Customer Custom Los Angeles 203

Startup Professionals Musings

MARCH 21, 2022

That means that starting soon, our doctors, hospitals, eldercare, hospice and even death care systems are going to face unprecedented demand. Autos for drivers: Waning market demand. There is a Baby Boomer and Silent Generation tsunami headed straight for our healthcare system, so opportunities there are endless.

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Demand Startup Course Summary 103

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions.

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Competition Startup Demand Training 168

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

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Demand Guide Customer Custom 215

Startup Professionals Musings

OCTOBER 2, 2022

If you are like most entrepreneurs I know, there just aren’t enough hours in a day to get all your own work done, as well as run the many one-hour meetings each team member seems to demand for decisions and mentoring. But it only works if you observe the following principles: Never hide from your team.

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Mentor Technical Review Coach Slides 154

Both Sides of the Table

FEBRUARY 28, 2018

Many of us learned about substitute products in undergrad economics courses. When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. So Why Does This Matter?

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Product Course Customer Custom 296

Startup Professionals Musings

MAY 30, 2022

Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

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Sales Metrics Guide Startup 147

Startup Professionals Musings

JULY 5, 2023

If you need help at this stage, look for a local university teaching online courses on entrepreneurship , or how to build a business plan. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption. If you need money now, is has to come from friends and family.

Startup 122

Startup Funding Organization Incubator 122

Startup Professionals Musings

AUGUST 28, 2022

Evidence is growing that consumers are willing to pay at least a small premium for sustainability, and have started to demand a discount for “un-sustainability.” By adding to perceived value, a company attracts more sophisticated and demanding customers less expensively and more quickly.

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Organization Startup Pricing Customer 143

Startup Professionals Musings

FEBRUARY 5, 2018

Of course, in a world which spawns over a half million startups every month, these accomplishments are very rare, but they are happening like never before. Tools allow marketing in a much more targeted way. In the past, marketing budgets were focused on high-traffic channels, with minimum focus on demographics.

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Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

SEPTEMBER 15, 2021

Of course, investors still require a profitable business model, and the potential for high returns. That’s a real competitive edge that you can use in your marketing and positioning. By adding to perceived value, it can attract more sophisticated and demanding customers less expensively and more quickly.

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Startup Organization Customer Custom 149

Startup Professionals Musings

JANUARY 29, 2021

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. You need their full support in today’s rapidly changing market. Helping your team motivates them to drive your business.

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Satisfaction Demand Resource Competition 154

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

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Incubator Seed Funding Metrics Customer 143

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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Entrepreneur Snapchat Startup Google 376

socalTECH

OCTOBER 26, 2015

Los Angeles is the capital of on-demand apps, for just about anything you want. One of those areas that combines LA's passion for on-demand apps, and its active lifestyle, is Fitspot (www.fitspotapp.com), which brings athletic trainers to you or your local fitness center. What is Fitspot? I started Fitspot about a year ago.

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Training Startup Orange County Malibu 100

Startup Professionals Musings

JULY 1, 2020

Of course, most of you expect that raising money will be difficult, as well as staving off competitors, and handling that occasional toxic customer. What you don’t expect is to feel out of control , or to always be fighting the many demands for your time. Endless pivots are required to keep up with market changes.

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Entrepreneur Startup Course Examples 122

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Of course, growth is implied in every focus, and profit enables growth. MySpace wasn’t ready for this, and it soon faded.

Platform 118

Platform Snapchat Startup Course 118

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. .

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Outsource Development Ideas Resource Patents 120

Both Sides of the Table

JUNE 17, 2017

Of course when you think about it it’s kind of obvious but when people make snap judgments about information they hear about companies or read about in the press they often don’t take the time to start to consider the details. The Nature of Revenue Matters Of course revenue alone won’t tell you enough.

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Startup Venture Capital Sales Course 227

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

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Sales Customer Custom Pricing 226

Startup Professionals Musings

OCTOBER 12, 2020

If you need help at this stage, look for a local university teaching online courses on entrepreneurship , or how to build a business plan. Companies at this stage must have a large market, good traction, and be focused on scaling infrastructure and market adoption. If you need money now, is has to come from friends and family.

Resource 171

Resource Startup Organization Incubator 171

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 26, 2022

In fact, most employee training courses recommend the distance if the work relationship crosses management levels, and most management policies strictly forbid fraternizing with the team. Of course there can be negative consequences to close friendships and romances at work as well: Work-related betrayal. More vulnerable emotionally.

Startup 119

Startup Course Competition Social Media 119

Startup Professionals Musings

OCTOBER 23, 2021

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

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Education Customer Custom Sales 151

Both Sides of the Table

MAY 28, 2018

Of course the VC is looking to have specificity in how you plan to spend the money you’re going to raise and plans that show a pie chart that says, “25% on marketing, 30% on technology and R&D, 20% on infrastructure, 25% on G&A” do not get funded. Every VC wants to fund a deal that seems to have too much demand.

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Venture Capital Capital Funding Demand 247

Startup Professionals Musings

JULY 16, 2022

Of course, these are great, but they don’t happen without enlightened leadership coming first. We have all heard the examples of the great new company cultures, popularized by Google, Zappos, and Facebook, which seem to imply that company perks are the secret to success.

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Customer Custom Coach Satisfaction 152

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. Of course, unlike cars there is no direct comparison across each startup so these are just some general guidelines to try and even the information field. The “how much have you raised?”

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Venture Capital Pricing Startup Invest 324