Remove Competition Remove Course Remove Demand Remove Marketing
article thumbnail

8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Team, market, and cultural maintenance.

Course 85
article thumbnail

Should you battle the dragon? Or just avoid the encounter?

Berkonomics

So, when do we know which course to take? In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments?

Resource 156
article thumbnail

Startup CTO or Developer

TechEmpower

What does the role demand? Increasing competitive advantage? Getting something to market and getting funding override any other concerns. This is a safe choice, of course - but is it the best choice? What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Exploring new technologies?

CTO Hire 260
article thumbnail

6 Keys To Predicting The Performance Of Your Business

Startup Professionals Musings

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81
article thumbnail

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. Of course back then it literally was sold in a package and stored on a shelf! Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. Poorly implemented this category was the definition of shelfware.

Marketing 354