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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Can you explain that process? Can you explain that process?

Demand 240
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. My argument is pretty simple.

Marketing 379
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

Company 339
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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We serve up four to five percent of the global Internet on our network. For those who don't know about EdgeCast, CDN services, who/what kind of clients you serve?

CTO Hire 248
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Should Startups Care About Profitability?

Both Sides of the Table

Of course when you think about it it’s kind of obvious but when people make snap judgments about information they hear about companies or read about in the press they often don’t take the time to start to consider the details. The Nature of Revenue Matters Of course revenue alone won’t tell you enough.

Startup 227
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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing. How does it work? Take us through your features?

Web 93
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Of course that’s not disputable. He built & IPOd Demand Media. To some extent – of course they are. Of course most of you know SnapChat, Tinder & Whisper and many people immediately associate the success of Los Angeles under the SoLoMo banner (Social, Local, Mobile) and you wouldn’t be wrong.