Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314

Email Product Startup Writing 314

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Startup Professionals Musings

FEBRUARY 23, 2015

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

Course 104

Course Email Social Network Ideas 104

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Berkonomics

FEBRUARY 22, 2024

And of course, most are willing to trade information to get information. Email readers, continue here…] All of this was immensely helpful in strategic planning and marketing, even though to this day I do not think those CEOs were aware of the value of the information so easily given.

Examples 156

Examples Guide Conference Course 156

Tech Zulu Event

MARCH 20, 2015

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. The goal of email marketing is opening a conversation and turning that conversation into a relationship. Say My Name. Build Trust. Rewards, Rewards!

Email 40

Email Marketing Customer Custom 40

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Resource 156

Resource Customer Custom Product 156

Berkonomics

MARCH 28, 2024

Email readers, continue here…] It is the board, made up of individual members, that is responsible for the care and maintenance of the corporate person. Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare. Of course they should not.

Class 282

Class Coach Invest Sales 282

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Startup Professionals Musings

JUNE 13, 2022

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

Class 140

Class Course Email Social Network 140

Berkonomics

DECEMBER 8, 2022

How to make it work for you: [Email readers, continue here…] Our CEO encourages her group to make fast, fact–based decisions on which alternatives to pursue, prioritizing their actions and those of their direct reports toward achievement of a goal or a solution quickly and efficiently. We all can benefit from this lesson.

Cloud Computing 156

Cloud Computing Resource Report Course 156

Startup Professionals Musings

SEPTEMBER 9, 2012

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

Course 97

Course Writing Slides Email 97

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Berkonomics

NOVEMBER 24, 2022

So, when do we know which course to take? In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments?

Resource 156

Resource Competition Examples Customer 156

Berkonomics

OCTOBER 7, 2021

And there are limits of course. And the best companies seem to be those that are motivated from the top to push limits within reason to find better ways to do things, to create products, to expand the market. Email readers, continue here…] I was once in the record business. Reward failure? . There are “good” failures.

Course 156

Course Research Venture Capital Resource 156

Berkonomics

MARCH 18, 2021

Well, of course it is. The same is true about marketing. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise. Research the market before allocating resources.

Entrepreneur 156

Entrepreneur Resource Statistics Customer 156

Both Sides of the Table

MARCH 29, 2014

And being persistent I believe is the most important attribute for success in an entrepreneur (assuming of course that you have all the other requisite skills). Of course at one end of the bucket are entrepreneurs who are persistent but just aren’t polite. You need to know how to write good & action oriented emails.

Venture Capital 389

Venture Capital Email Startup Conference 389

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Email readers, continue here…] More importantly, what if you as a leader haven’t a stated goal for your enterprise?

Resource 156

Resource Satisfaction Metrics Course 156

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JUNE 4, 2020

Most college econ courses teach marginal economics. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test.

.Net 156

.Net Sales Tool Email 156

Berkonomics

FEBRUARY 15, 2024

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194

Class Organization Technical Review Activity 194

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Berkonomics

MAY 11, 2023

Email readers, continue here…] That reality is a tough one for the professional investor, almost as tough as for those entrepreneurs who lose their businesses. Of course, you could be the exception. And it’s a tough test at that. None of this is to say that an inexperienced entrepreneur cannot lead a great new business.

Statistics 156

Statistics Startup Ideas Entrepreneur 156

Berkonomics

JUNE 27, 2019

If the presenting CEO is honest in the analysis of actual time spent each week, it is often revealing to all to see how many hours are spent turning inward toward meetings, operational management, or responding to emails or texts sent by others. Of course, they do. Of course, it is. But, do your customer know that they want?

Customer 120

Customer Custom Course Email 120

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. With ConstantContact you can create subscriber lists, send email campaigns and track open rates.

Software Review 44

Software Review Tool Software Marketing 44

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price. Curation, the most efficient content.

Content 114

Content Marketing Startup eBook 114

Berkonomics

NOVEMBER 25, 2021

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. First, there is market risk. Is there a market for your class of product at all? Mitigating market risk is not easy.

Competition 156

Competition Marketing Class Product 156

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. Revenue models became more important a measure than traffic, although market share was and still is an over-weighted part of the value of any Internet-based entity.

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

MAY 7, 2010

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren’t generally available: Basic Office Politics.

Course 53

Course Writing Ideas Class 53

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Get the latest tech news, straight to your inbox. Please fill in your name.

Social Media 148

Social Media Startup Commerce News 148

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. In many markets, there are poorly defended niches, even markets with dominant players. The five major niches.

Pricing 226

Pricing Competition Examples Class 226

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Of course there’s no exact number of VCs you should meet?—?these The first in the series is “ Lemons Ripen Early ,” which also has a link to other posts.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price. Curation, the most efficient content.

Examples 93

Examples Content Marketing Entrepreneur 93

Both Sides of the Table

JUNE 13, 2018

Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. You want to send just enough to get the meeting (and of course a great deck sells better than a long email) and not so long that you don’t leave a chance to wow the person in your actual meeting.

Venture Capital 261

Venture Capital Slides Email Startup 261

Tech.Co

JUNE 5, 2024

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Coach 141

Coach News Funding Design 141