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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Customer 140
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California Lutheran University Names Executive- and Entrepreneur-In-Residence

socalTECH

Thousand Oaks-based California Lutheran University and its School of Management said on Monday that it has named both an Executive-In-Residence and Entrepreneur-In-Residence to the school. Custodio is an alumnus of Cal Lutheran; Cathcart is the author of "Relationship Selling: The Key to Getting and Keeping Customers" and other titles.

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My Favorite Entrepreneur Story in a Long Time

Both Sides of the Table

So I started noticing hot sauces more and the more I looked the more I noticed this funny rooster bottle with a strange sounding name I couldn’t pronounce and that familiar green cap. The company name sounded Chinese – Huy Fong Foods. So he made hand-made batches in a bucket and drove it to customers in his van.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133
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5 Sure-Fire Ideas Just Pending The Right Entrepreneur

Startup Professionals Musings

As a business advisor and technologist, I often think about the large array of opportunities for entrepreneurs as technology seems to be evolving faster and faster. Future opportunities for entrepreneurs are endless. There are many more, but these are ones high on my priority list for entrepreneurs looking for a place to start.

Ideas 105
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5 Keys to Moving From Entrepreneur Thinking To Action

Startup Professionals Musings

As a mentor to aspiring entrepreneurs, I’m always surprised by the fact that some never seem to be able to that first startup going, while many others never seem to stop, starting their second or third initiative before the first one is fully hatched. I’m now convinced that serious entrepreneurs relish the startup process more than success.

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5 Steps To A Winning Personal Brand For Entrepreneurs

Startup Professionals Musings

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first?