Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. Which followers drove your RTs that drove your clicks.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

OCTOBER 6, 2023

This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The best “MCNs” are in fact building strong technology businesses with rapid growth and strong, defensible assets. Not so fast.

Companies 339

Companies Company Technical Review Content 339

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. We once thought Microsoft was a monopoly on the Internet due to IE. ” My 3.5 Laughable now.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

Customer 172

Customer Custom Social Media Technical Review 172

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

socalTECH

APRIL 17, 2013

the online business credit company headed by serial tech entrepreneur Jeff Stibel, is looking to make its technology avialable to traditional publishers looking to go online, the firm said last week. Los Angeles-based Dun & Bradstreet Credibility Corp. , Pricing and details on the new platform were not announced. READ MORE>>.

Technical Review 124

Technical Review Technology Social Media Platform 124

Startup Professionals Musings

FEBRUARY 7, 2021

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. In the interim, I recommend you use advisors, social media, and the Internet to find your alter-ego.

Technical Review 136

Technical Review Startup Social Media Satisfaction 136

Startup Professionals Musings

MAY 11, 2020

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 124

Technical Review Funding Innocal Offshore 124

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

Both Sides of the Table

MARCH 21, 2013

In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. rollout support.

Software Review 321

Software Review Software Services Companies 321

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

NOVEMBER 19, 2009

The technology team disagrees on direction and wants resolutions. There’s a guy in Los Angeles that I met at several tech networking events. He was a really nice and personable guy who had deep domain knowledge in an industry that he’d worked in for 10 years that is in need of technological advancement. “Why?

Entrepreneur 414

Entrepreneur Technical Review Slides CTO Coach 414

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

SEPTEMBER 10, 2014

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Reviewing financial & operational performance. Offering a sparring-partner function on strategic decisions. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

SoCal Tech Calendar

MARCH 21, 2012

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

Social Media 113

Social Media Media Research Design 113

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Who are the customers? Do you have a custom algorithm or other technology? For customer service?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

MARCH 12, 2022

Quality of your technical and business teams. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence. Just be aware that building your customer base first requires deep pockets, or many investors.

Technical Review 147

Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

MAY 22, 2020

Every startup founder loves to prompt for questions from investors and potential key team members about their vision, and the huge opportunity that can be had with their disruptive technology. Is there a real customer willing to give a testimonial? Look for examples of similar companies and revenue multiples achieved from acquirers.

Technical Review 174

Technical Review Startup Invest Patents 174

Startup Professionals Musings

MARCH 14, 2022

Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Some say it’s happening today because it’s new, and technology makes it possible.

Customer 107

Customer Custom Technical Review Social Media 107

SoCal Tech Calendar

JULY 15, 2009

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business. See [link] (more).

Social Media 100

Social Media Media Case Study Satisfaction 100

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. The Greycroft event was a 10 out of 10 so I’ve diligently taken notes.

Startup 279

Startup Venture Capital Tips Custom Development 279

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 100

Customer Custom Startup Social Media 100

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. But, with the economy turning south in 2008, lots of those customers went out of business.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

MAY 5, 2011

Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving.

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. That’s broadcast not new media. He knew this.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

DECEMBER 21, 2012

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Some say it’s happening today because it’s new, and technology makes it possible.

Customer 95

Customer Custom Marketing Technical Review 95