Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Also you should post to industry and other popular sites for more visibility. Market your ideas and expertise early for customer feedback.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. Test a prototype solution before you build a business plan.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Write a business plan and pitch deck for learning.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. million site visits in October alone. Writesonic Writesonic is an AI writing tool designed to help writers overcome writers block and level up their skills. Gumroad homepage.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

SEPTEMBER 12, 2021

In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors. There is no substitute for knowing your customers first hand, and iterating on a minimum viable product to find the most marketable solution.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

socalTECH

OCTOBER 30, 2014

Are you tired of booking that "luxury room" on your favorite vacation rental site, and finding it''s really a dump? What''s hovelstay.com, and how is it different than all the other vacation rental sites out there? Michael Womack: We are creating a site that has the adventurous and budget traveler in mind.

Sites 213

Sites Startup Customer Custom 213

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. These are necessary to attract customers, investors, and give you a line of defense with competitors. Test your plan to get feedback from real customers.

Social Media 98

Social Media Metrics Media Tool 98

Tech.Co

JULY 25, 2017

With content management systems like WordPress , getting a site up and running is no big deal. A contact form is one of the first interactive elements that most novice bloggers learn to use on their site. Nowadays, you’ll never run out of choices when it comes to contact form plugins that can easily be integrated into your site.

Tool 39

Tool Customer Custom Sites 39

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. A host of bloggers and publishers are seeing their revenues massively dented, from tiny BBQ grill review sites to the hugest media organizations around.

Technical Review 129

Technical Review Buzzfeed News Networking 129

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA). Popular keywords have higher costs.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? Noah, thanks for the interview.

USC 207

USC CPC Sites Startup 207

socalTECH

JANUARY 23, 2013

The software allows teams within companies to schedule and create online, customized social marketing campaigns, complete with fancy graphical templates, one click deployment to social networks, and much more. She said that PromoJam is looking to "democratize enterprise social marketing" with the new turnkey system.

Tool 190

Tool Services Social Network Template 190

Berkonomics

NOVEMBER 9, 2017

Create social media posts with links to your site that drive search engine scores and increase search traffic. Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight. Emphasize features and benefits not addressed by others if possible. And most of all, never give up!

Marketing 266

Marketing Resource Advertising Social Media 266

TechCrunch LA

JULY 19, 2022

Today, when you start a brand, your first hire is probably someone to build out your Shopify site. She went on to write, “Dee and Josh are the exact right team to tackle it. “That salesperson would have had relationships with all the different release valves for inventory.

Product 191

Product Funding Technical Review Equity 191

socalTECH

AUGUST 6, 2012

We now have over 100 million users visiting our owned and operated sites, and we're also doing this for other people like USA Today. But, they could not write, and did not know what to write from the travel perspective. They couldn't find enough people to write the content they needed, at the quality they need.

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

JUNE 30, 2014

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. This eliminates even the standard site hosting fees.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging will improve your site search engine ranking.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Tech Zulu Event

AUGUST 14, 2013

To start your own marketplace site to sell your fashion brand, you would need to design a website, set up an e-commerce system and market, market and market some more to draw people to your new site. You don’t have to worry about hiring web designers and marketing specialists to draw traffic to the site.

Commerce 93

Commerce Social Media Design Startup 93

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

InfoChachkie

JANUARY 4, 2016

I knew that every dollar I spent to acquire a customer resulted in a 4x return. I paid them a flat fee for every trial customer they drove my way. This was a no-lose relationship for me, as the average lifetime value of customers derived from the Yahoo was significantly more than the bounty I paid them.

SaaS 100

SaaS Yahoo Advertising Customer 100

Startup Professionals Musings

APRIL 21, 2013

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. This eliminates even the standard site hosting fees.

Blogging 104

Blogging Product Startup Writing 104

Tech.Co

FEBRUARY 5, 2019

With the sudden death of its founder, Gerald Cotton, customers are owed an estimated $190 million due to a missing password only he knew. A huge amount of cryptocurrency is believed to be stored on a device that is now inaccessible, leaving customers in the dark as to what has happened to their funds. Earlier Troubles for QuadrigaCX.

News 159

News Customer Custom Commerce 159

Startup Professionals Musings

FEBRUARY 26, 2022

Social media includes blogs, social networks, and video-sharing sites. It could be a product quality problem, or a major customer complaint on Twitter. Even the most experienced executives write down what they need to say, and practice for every event. Handling different media formats. How to respond to media in a crisis.

Media 118

Media Tips Social Media Startup 118

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company. We do that methodically.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

JANUARY 10, 2013

In the early days (20 years ago), most new e-commerce sites cost a million dollars to set up. This costs nothing, and allows you to safely collect money from customers all around the world. Personalize a simple web site. Publish the site and now you are in business. The cost of entry has never been lower.

Sites 78

Sites Commerce Startup Tool 78

Startup Professionals Musings

DECEMBER 5, 2018

In this age of constant change, I usually find myself writing about what has changed. Customers and peers still expect follow-up and timeliness. Today there are many more ways to make contact, including email, social media, and web site queries, yet a common complaint I still hear is that no one ever responds.

Customer 90

Customer Custom Social Media Satisfaction 90

socalTECH

JUNE 8, 2011

In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

JULY 22, 2012

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Follow-up for customer satisfaction.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

FEBRUARY 27, 2019

Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers. As a business, you should always be looking for your next customer, as well as satisfying your current one. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Geographic customization. Topic customization. Subject matter granularity.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Prior to starting PublishThis, I was the General Manager for Edmunds.com, the automotive site here in Santa Monica.

Web 237

Web Newsletter Content Startup 237

Startup Professionals Musings

AUGUST 20, 2013

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Follow-up for customer satisfaction.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Both Sides of the Table

APRIL 21, 2010

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. They have done 3 startups in the customer support space and one that wasn’t.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

AUGUST 17, 2016

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Services 61

Services Startup Training Writing 61