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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Business Development - Biz Dev is hard. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. They are silent.

Press 415
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Generative AI – The End of Empty Textboxes

TechEmpower

So instead, we fill it with a completely custom blurb, written just for him: Hello! Thanks to his custom blurb, instead of closing his browser and feeling inadequate for the rest of the day, Mark completes his bio and becomes a happy customer. Which means better conversions and happier customers.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. So they develop short-hand ways to qualify things better. Not what you read in the press. Press the flesh. Neither can any VC.

Develop 366
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. You need to give them advance notice of your product development or better yet let them help influence your direction. Sure, they need a little social proof.

Marketing 294
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only.

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Napster, Super Hi-Fi In Personalized Music Deal

socalTECH

Online music streaming service Napster (now owned by Rhapsody International), and Los Angeles-based audio technology developer Super Hi-Fi announced this morning that the two have entered into a partnership, where the two will work together on personalized and branded music.

Press 100