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California Lutheran University Names Executive- and Entrepreneur-In-Residence

socalTECH

Thousand Oaks-based California Lutheran University and its School of Management said on Monday that it has named both an Executive-In-Residence and Entrepreneur-In-Residence to the school. Custodio is an alumnus of Cal Lutheran; Cathcart is the author of "Relationship Selling: The Key to Getting and Keeping Customers" and other titles.

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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

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10 Lessons On The Value Of Self-Promotion In Business

Startup Professionals Musings

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. branding business David Rogers engagement entrepreneur startup'

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7 Concepts To Keep In Mind When Running Any Business

Startup Professionals Musings

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” It doesn’t matter how good your product or service is if most of your potential customers don’t know about it. The marketplace is a war zone.

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10 Tips On Selling Yourself As Well As Your Startup

Startup Professionals Musings

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts.

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Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

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