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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. TCVN now features four educational tracks in four specific areas. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area.

TCVN 100
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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' READ MORE>>. reachlocal marketing automation customers leads software'

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Amazon Greenlights Five Children's Shows

socalTECH

Amazon Studios , the media and production arm of Amazon.com, said Thursday that it has greenlighted five children's shows as part of its Amazon Prime studio efforts. Amazon.com has been ramping up efforts in Southern California through Amazon Studios, to attract new content for its video streaming service.

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Leadership: Sell the dream while making the reality.

Berkonomics

And that includes potential customers as well as executives and employees. A leadership goal vs. a mantra: I once sat in on a roundtable meeting in which the executive of a company stated his goal as “educate the world.” Note that “Educate the world” elicited little response until the group saw the financial goal.

Education 156
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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

Education 151
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India’s Haptik acqui-hires Los Angeles startup Convrg in international expansion push

TechCrunch LA

Now the five-year-old firm, with newly found significant capital in the bank , is attempting to replicate its success in international markets. On Tuesday, Haptik announced it has acqui-hired Convrg, a Los Angeles-based startup that develops chatbots, to serve customers in North America. 60% of all software is bought in the U.S.,

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.