Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

OCTOBER 23, 2021

This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Education 151

Education Custom Customer Sales 151

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

Content 146

Content Newsletter Competition Writing 146

socalTECH

NOVEMBER 20, 2019

Playa Vista-based Appetize , which develops cloud-based, point-of-sale (POS) software for enterprise customers such as stadiums and other venues, has named a trio of new executives, as it continues to grow its business. Avakian joined Appetize earlier this year, according to the company. READ MORE>>.

Chief Technology Officer 124

Chief Technology Officer Education Entertainment Sales 124

Berkonomics

DECEMBER 31, 2020

A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. No dilution to shareholders or the founders. How refreshing! How grants are considered. And often, grants come with detailed accounting and reporting requirements.

Equity 156

Equity Writing Education Research 156

Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. These only come with the proper training, investment in tools, and focus on customer relationships.

Sales 147

Sales Metrics Guide Startup 147

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

TechCrunch LA

AUGUST 11, 2021

Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. Through Snipfeed’s referral program, creators can make 5% of sales from anyone they onboard to the platform (this comes out of Snipfeed’s commission). “We Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286

socalTECH

MAY 5, 2016

Los Angeles-based point-of-sale tablet provider Appetize said today that it has linked up with payment gateway provider FreedomPay, to offer up PCI-validated, encrypted payment protection for its customers.

Sales 100

Sales Education Entertainment Los Angeles 100

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. Sell yourself as the expert, and business sales will follow.

Custom 99

Custom Customer Startup Content 99

SoCal Tech Calendar

JUNE 2, 2017

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

San Diego 100

San Diego Case Study Study Education 100

Startup Professionals Musings

OCTOBER 16, 2022

In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated. Manage customer service. Marketing and sales to Gen-Y customers. Software and hardware development architects and designers.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The group has intellectual property for virtual and augmented reality training programs for hospitals, nursing schools and universities, according to a statement.

Training 100

Training Education Media Los Angeles 100

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

Software Review 154

Software Review CTO Hire Outsource Development Startup 154

Startup Professionals Musings

JUNE 5, 2020

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

JANUARY 6, 2019

This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. That means educating targeted supporters is key, even before you start to sell. Selling too early triggers customer defenses and drives them away.

Startup 97

Startup Education Custom Customer 97

Berkonomics

JANUARY 13, 2022

To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them. Not many founders or entrepreneurs do experience the success of a favorable sale of the business they dreamed would make them rich. and consider those whose exits were not so great.

Writing 156

Writing Entrepreneur .Net Sales 156

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Custom Customer 95

Berkonomics

MAY 8, 2014

The company grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. How refreshing! In general, grants are made to individuals, companies, businesses, organizations or institutions that are working toward serving the greater good or a greater cause.

Company 166

Company Companies Writing Education 166

Startup Professionals Musings

JANUARY 6, 2023

For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.

Tips 80

Tips Startup Satisfaction Ideas 80

socalTECH

MAY 28, 2013

Once you put your offer in, you enter your credit card, and you commit to the sale. Once that offer is accepted, that make the sale, and the retailer handles the transaction just as if it happened on their own website. We take a commission on the sale, and everybody is happy. Retailers only pay us if the sale happens.

Pricing 273

Pricing Product Help Sales 273

Both Sides of the Table

APRIL 8, 2010

Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA. More on that later.

Startup 350

Startup Sales Framework Organization 350

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. Customers buy solutions, not technology. Prototype your solution for customers, and discount friends and family.

Technology 127

Technology Marketing Social Media Custom 127

Startup Professionals Musings

FEBRUARY 20, 2023

Sales Professional. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. Even the education system is starting to recognize this, with entrepreneurial courses and majors springing up in every university across the world.

Startup 106

Startup Social Media Course Entrepreneur 106

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Startup Professionals Musings

APRIL 16, 2021

Richard Branson’s adventurer escapades are legendary, and Steve Jobs made new product presentations an experience, as well as a sales pitch and an education. Great entrepreneurs remember that great design motivates and excites customers, often even more than function. Customers buy from people, not companies.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

SEPTEMBER 1, 2019

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. These only come with the proper training, investment in tools, and focus on customer relationships.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

DECEMBER 12, 2022

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Many don’t survive the change. Balance your own life for the long haul.

Startup 137

Startup Training Entrepreneur Organization 137

Startup Professionals Musings

JANUARY 18, 2020

In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated. Manage customer service. Marketing and sales to Gen-Y customers. Software and hardware development architects and designers.

Startup 124

Startup Technical Review Software Review Entrepreneur 124

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

JUNE 10, 2013

RxVantage (www.rxvantage.com), based in Los Angeles, is looking to tackle that huge market with its medical scheduling software for pharmaceutical and medical sales reps and medical offices, and is venture backed by Slater Technology Fund and Javelin Venture Partners. What''s in this for the offices and talking with reps? READ MORE>>.

Marketing 231

Marketing Software Education Startup 231

Startup Professionals Musings

MAY 24, 2020

Sales Professional. The best sales people in any company are highly focused, and self-motivated by the commissions they can earn by closing a few big deals. Even the education system is starting to recognize this, with entrepreneurial courses and majors springing up in every university across the world.

Startup 164

Startup Social Media Course Entrepreneur 164

Startup Professionals Musings

AUGUST 5, 2020

Entrepreneur Tony Hsieh , who founded Zappos, was passionate in his belief that he could “deliver happiness” to customers, before making a profit, through innovative moves like surprising 80% of customers with free overnight shipping. Most startups require leading a team of people, and engaging customers.

Ideas 151

Ideas Entrepreneur Resource Knowledge Base 151